the aakash institute of business management aibm is a premier institute of higher learning in india the program covers topics such as advertising strategy creative development media planning research and analytics digital marketing and more the program is designed to equip students with the skills and knowledge required to become successful advertising professionals
| Course Duration | Course Level | Approximate Course Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | MBA | Rs. 2.5 Lakhs | Full Time | Aakash Institute of Business Management |
| Semester | Subjects/Topics |
|---|---|
| 1st Semester | Principles of Management, Business Communication, Business Economics, Financial Accounting, Quantitative Methods, Computer Applications in Business, Marketing Management, Organizational Behaviour, Business Environment. |
| 2nd Semester | Human Resource Management, Managerial Economics, Business Law, Cost and Management Accounting, Research Methodology, Advertising Management, Consumer Behaviour, Strategic Management, International Business. |
| 3rd Semester | Advertising Research, Advertising Media Planning, Creative Strategy and Execution, Advertising Copywriting, Brand Management, Digital Advertising, Advertising Agency Management, Public Relations, Sales Promotion. |
| 4th Semester | Integrated Marketing Communications, Media Planning and Buying, Advertising Campaign Planning and Execution, Advertising and Society, Advertising Ethics, Advertising and Public Policy, Advertising and New Media, Advertising and Social Media. |
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