The MBA in Advertising at Aakson Institute For Management Studies is an innovative and comprehensive program designed to provide students with the knowledge and skills necessary to become successful advertising professionals. The program focuses on developing a comprehensive understanding of the advertising industry, including the principles of marketing, consumer behavior, media planning, and creative strategy.
The program is designed to equip students with the skills and knowledge required to excel in the advertising industry. It provides students with a strong foundation in the fundamentals of advertising, including the principles of marketing, consumer behavior, media planning, and creative strategy. The program also provides students with the opportunity to develop their skills in areas such as digital marketing, social media, and analytics.
The program is designed to provide students with the opportunity to gain practical experience through internships and projects. Students will also have the opportunity to network with industry professionals and gain valuable insights into the advertising industry.
The MBA in Advertising at Aakson Institute For Management Studies is an excellent choice for those looking to pursue a career in the advertising industry. The program provides students with the skills and knowledge necessary to become successful advertising professionals.
| Course | Duration | Level | Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|---|
| MBA in Advertising | 2 Years | Postgraduate | Varies | Full-time/Part-time | Private |
| Semester | Subjects/Topics |
|---|---|
| Semester 1 | Principles of Management, Managerial Economics, Business Communication, Business Law, Business Mathematics, Financial Accounting, Computer Applications in Business, Principles of Marketing, Advertising Management |
| Semester 2 | Organizational Behavior, Human Resource Management, Business Environment, Research Methodology, Consumer Behavior, Advertising Research, Media Planning, Creative Strategy, Copywriting, Visualization and Design, Digital Advertising |
| Semester 3 | Advertising Campaign Planning, Media Buying and Selling, Public Relations, Brand Management, Advertising Agency Management, International Advertising, Advertising Ethics, Advertising Law, Advertising and Society, Advertising Sales Promotion |
| Semester 4 | Advertising Production, Media Management, Advertising and Public Policy, Advertising and Social Media, Digital Advertising, Advertising and New Media, Advertising and Social Media Analytics, Advertising and Digital Media Strategies, Advertising and Digital Media Planning |
| Topic | Description |
|---|---|
| Organizational Behavior | Understanding the behavior of people in organizations |
| Human Resource Management | Managing the recruitment, selection, training, and development of employees |
| Compensation and Benefits | Designing and administering compensation and benefits programs |
| Employee Relations | Managing employee relations and labor relations |
| Performance Management | Designing and implementing performance management systems |
| Organizational Development | Designing and implementing organizational change initiatives |
| Strategic Human Resource Management | Aligning HR strategies with organizational strategies |
