Aakson Institute for Management Studies offers a comprehensive MBA in Digital Marketing course that provides students with the knowledge and skills to become successful digital marketers. This two-year program is designed to equip students with the necessary skills to understand the digital marketing landscape and develop effective strategies to reach their target audience. The course covers topics such as digital marketing fundamentals, search engine optimization, content marketing, social media marketing, email marketing, analytics, and more. Students will also gain hands-on experience through projects and case studies. The course also provides students with the opportunity to network with industry professionals and gain valuable insights into the digital marketing industry. Upon completion of the program, students will be well-equipped to pursue a successful career in digital marketing.
| Course | Duration | Level | Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|---|
| MBA in Digital Marketing | 2 Years | Postgraduate | INR 2.5 Lakhs | Full-time | Private |
| Semester | Subjects/Topics |
|---|---|
| Semester 1 | Introduction to Digital Marketing Search Engine Optimization Social Media Marketing Content Marketing Email Marketing Web Analytics Mobile Marketing Paid Advertising |
| Semester 2 | Digital Marketing Strategy Digital Marketing Research Digital Marketing Planning Digital Marketing Campaigns Digital Marketing Performance Measurement Digital Marketing Law and Ethics Digital Marketing Tools and Techniques Digital Marketing Project |
| Semester | Important Topics |
|---|---|
| 1st Semester | Digital Marketing Fundamentals, Digital Advertising, Social Media Marketing, Search Engine Optimization, Content Marketing, Email Marketing, Web Analytics, Mobile Marketing |
| 2nd Semester | Digital Strategy, Digital Branding, Digital Media Planning, Digital Creative, Digital Campaign Management, Digital Media Buying, Digital Media Measurement, Digital Media Law |
| 3rd Semester | Digital Marketing Research, Digital Marketing Automation, Digital Marketing Analytics, Digital Marketing Ethics, Digital Marketing Project Management, Digital Marketing Leadership, Digital Marketing Trends |
| 4th Semester | Digital Marketing Optimization, Digital Marketing Performance, Digital Marketing Consulting, Digital Marketing Entrepreneurship, Digital Marketing Career Planning, Digital Marketing Internship |
