Aakson Institute for Management Studies is a leading institute in India offering MBA in Fashion and Luxury Brand Management. The institute provides a comprehensive program that combines theoretical knowledge with practical experience to equip students with the skills and knowledge required to succeed in the fashion and luxury industry. The program is designed to provide students with the necessary skills to create, manage and market fashion and luxury brands.
The program focuses on the fundamentals of fashion and luxury brand management, including marketing, merchandising, retailing, product development, and brand management. It also covers topics such as consumer behaviour, digital marketing, and sustainability. The program also provides students with the opportunity to gain hands-on experience through internships and industry visits.
The institute also offers a range of courses and specialisations to help students gain a deeper understanding of the fashion and luxury industry. These include courses in fashion design, fashion marketing, luxury brand management, and retail management. The institute also offers specialisations in fashion and luxury retailing, fashion and luxury marketing, and fashion and luxury product development.
The institute also provides students with the opportunity to gain international exposure through its international exchange program. This program allows students to study abroad and gain valuable experience in the fashion and luxury industry.
The institute is committed to providing students with the best possible education and experience. It has a team of experienced faculty members who are dedicated to helping students achieve their goals. The institute also provides students with the opportunity to network with industry professionals and gain valuable insights into the fashion and luxury industry.
| Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | Post Graduate | INR 4.5 Lakhs | Full Time | Private |
Course Name | Course Description
Introduction to Fashion and Luxury Brand Management | This course provides an overview of the fashion and luxury industry, including the history, current trends, and future outlook. It also covers the fundamentals of brand management, including brand positioning, segmentation, and marketing strategies.
Consumer Behavior in Fashion and Luxury Brands | This course examines the psychology of fashion and luxury brand consumers, including their motivations, attitudes, and decision-making processes. It also explores the impact of digital media and technology on consumer behavior.
Marketing Strategies for Fashion and Luxury Brands | This course covers the principles of marketing for fashion and luxury brands, including product development, pricing, distribution, and promotion. It also examines the use of digital marketing and social media in the fashion and luxury industry.
Retail Management for Fashion and Luxury Brands | This course explores the principles of retail management for fashion and luxury brands, including store design, merchandising, customer service, and inventory management. It also examines the use of technology in retail operations.
Supply Chain Management for Fashion and Luxury Brands | This course examines the principles of supply chain management for fashion and luxury brands, including sourcing, production, and distribution. It also explores the use of technology in supply chain operations.
Financial Management for Fashion and Luxury Brands | This course covers the principles of financial management for fashion and luxury brands, including budgeting, forecasting, and financial analysis. It also examines the use of technology in financial operations.
Strategic Management for Fashion and Luxury Brands | This course explores the principles of strategic management for fashion and luxury brands, including competitive analysis, market research, and portfolio management. It also examines the use of technology in strategic operations.
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