The MBA in Marketing Management at Aakson Institute For Management Studies is a two-year full-time program designed to equip students with the necessary skills and knowledge to become successful marketing professionals. The program fees are affordable and the curriculum is designed to provide students with a comprehensive understanding of the principles of marketing and their application in the real world.
The selection process for the program is based on the candidate's performance in the entrance exam and personal interview. The course covers topics such as consumer behavior, market research, digital marketing, brand management, and sales management. It also provides students with the opportunity to gain hands-on experience through internships and projects.
The institute has a strong placement record with many leading companies visiting the campus for recruitment. The institute also provides students with the necessary guidance and support to help them secure placements.
Overall, the MBA in Marketing Management at Aakson Institute For Management Studies is an excellent program for those looking to pursue a career in marketing.
| Course Duration | Course Level |
|---|---|
| 2 Years | MBA |
| Course Tuition Fees | INR 2.5 Lakhs |
| Mode of Study | Online/Offline |
| Institute Type | Private |
| Semester | Subjects | Topics |
|---|---|---|
| 1st Semester | Marketing Management | Introduction to Marketing, Consumer Behavior, Market Research, Product Management, Brand Management, Pricing Strategies, Distribution Management, Promotion Management, International Marketing, Services Marketing, Rural Marketing, Digital Marketing |
| 2nd Semester | Marketing Strategy | Marketing Planning, Market Segmentation, Targeting and Positioning, Strategic Marketing, Strategic Brand Management, Strategic Pricing, Strategic Distribution, Strategic Promotion, Strategic International Marketing, Strategic Services Marketing, Strategic Rural Marketing, Strategic Digital Marketing |
| 3rd Semester | Marketing Analytics | Data Analysis, Market Forecasting, Market Modeling, Market Simulation, Market Optimization, Market Segmentation Analysis, Customer Relationship Management, Social Media Analytics, Digital Marketing Analytics |
| 4th Semester | Marketing Research | Research Design, Qualitative Research, Quantitative Research, Data Collection, Data Analysis, Report Writing, Market Research Applications |
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