a master of business administration degree in advertising is offered by the abbs school of management it covers all aspects of advertising and marketing including consumer behaviour media planning and creative strategies students will learn how to develop effective campaigns create compelling content and measure the success, abbs school of management is proud to offer a master of business administration mba in advertising course this course is designed to equip students with the knowledge and skills to excel in the advertising industry the course includes the principles of marketing consumer behaviour media planning and creative strategies students will learn how to develop effective campaigns, the school of management at abbs offers the master of business administration mba in advertising course this course is designed to equip students with the knowledge and skills to excel in the advertising industry it covers the principles of marketing consumer behaviour media planning and creative strategies students will learn how to develop effective campaigns create compelling content, the abbs school of management offers a master of business administration mba in advertising this course is designed to equip students with the knowledge and skills to excel in the advertising industry it provides a comprehensive overview of the advertising industry including principles of marketing consumer behaviour media planning and creative strategies students will learn how, abbs school of management is proud to offer a master of business administration mba in advertising course this course provides a comprehensive overview of the advertising industry including the principles of marketing consumer behaviour media planning and creative strategies students will learn how to develop effective campaigns create compelling content and measure the success, abbs school of management is proud to offer the master of business administration mba in advertising course this course is designed to equip students with the knowledge and skills to excel in the advertising industry it provides a comprehensive overview of the advertising industry including the principles of marketing consumer behaviour media planning and creative strategies students, the abbs school of management is proud to offer a master of business administration mba in advertising course designed to equip students with the knowledge and skills to excel in the advertising industry it provides a comprehensive overview of the advertising industry including the principles of marketing consumer behaviour media planning and creative strategies students will learn, the abbs school of management offers a master of business administration mba in advertising course designed to equip students with the knowledge and skills to excel in the advertising industry it provides a comprehensive overview of the advertising industry including the principles of marketing consumer behaviour media planning and creative strategies students will learn how to develop, abbs school of management offers a master of business administration mba in advertising course designed to equip students with the knowledge and skills to excel in the advertising industry it provides a comprehensive overview of the advertising industry including the principles of marketing consumer behaviour media planning and creative strategies students will learn how to develop effective, abbs school of management is proud to offer a master of business administration mba in advertising course this course provides a comprehensive overview of the advertising industry including the principles of marketing consumer behaviour media planning and creative strategies students will learn how to develop effective campaigns create compelling content and measure the success of their efforts
| Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | Postgraduate | INR 1.5 Lakhs | Full-time | Private |
| Semester | Subjects | Topics |
|---|---|---|
| 1st Semester | Advertising Principles & Practices | Advertising Strategy, Creative Process, Media Planning, Research & Evaluation |
| 2nd Semester | Advertising & Brand Management | Brand Positioning & Differentiation, Brand Equity & Loyalty, Brand Communication & Promotion |
| 3rd Semester | Advertising & Digital Media | Digital Advertising, Social Media Marketing, Search Engine Optimization, Mobile Advertising |
| 4th Semester | Advertising & Public Relations | Public Relations Strategies, Media Relations, Crisis Management, Event Management |
| Semester | Important Topics |
|---|---|
| 1st Semester | Advertising Principles, Media Planning & Buying, Digital Advertising, Creative Strategy & Execution |
| 2nd Semester | Marketing Research, Brand Management, Advertising Law & Ethics, Social Media & Mobile Advertising |
| 3rd Semester | Advertising Account Management, Advertising Campaigns, International Advertising, Advertising Analytics |
| 4th Semester | Advertising & Public Relations, Creative Writing, Digital & Social Media Strategy, Advertising & Public Relations Campaigns |
