the abbs school of management offers a two-year mba in digital marketing programme this programme is designed to equip students with the knowledge and skills necessary to excel in the digital marketing industry the duration of the programme is two years and the total fees for the programme are 25 lakhs it also offers, the abbs school of management offers a two-year mba in digital marketing programme which is designed to equip students with the knowledge and skills required to excel in the digital marketing industry the duration of the programme is two years and the total fees for the programme is 25 lakhs the programme also offers scholarships, the abbs school of management offers a two-year mba in digital marketing programme that is designed to equip students with the knowledge and skills required to excel in the digital marketing industry the duration of the programme is two years and the total fees for the programme are 25 lakhs the programme also offers scholarships, the abbs school of management offers a 2-year digital marketing programme which is designed to equip students with the knowledge and skills needed to excel in the digital marketing industry it also includes practical sessions and industry visits to help students gain hands-on experience the duration of the programme is two years and the total, the abbs school of management offers a 2-year digital marketing programme which is designed to equip students with the knowledge and skills required to excel in the digital marketing industry the duration of the programme is two years and the total fees for the programme is 25 lakhs the programme also offers scholarships and other financial, the abbs school of management offers a two-year mba in digital marketing programme which is designed to equip students with the knowledge and skills required to excel in the digital marketing industry it also includes practical sessions and industry visits to help students gain hands-on experience the duration of the programme is two years, the abbs school of management offers a two-year mba in digital marketing programme which is designed to equip students with the knowledge and skills required to excel in the digital marketing industry the course covers topics such as digital marketing strategy search engine optimization social media marketing content marketing and analytics, the abbs school of management offers a two-year mba in digital marketing programme this programme is designed to equip students with the knowledge and skills required to excel in the digital marketing industry it also includes practical sessions and industry visits to help students gain hands-on experience the duration of the programme is, the abbs school of management offers a two-year mba in digital marketing programme which is designed to equip students with the knowledge and skills necessary to excel in the digital marketing industry the course covers topics such as digital marketing strategy search engine optimization social media marketing content marketing and analytics it also includes practical sessions
| Course Duration | 2 years |
|---|---|
| Course Level | MBA |
| Course Tuition Fees | Rs. 2,50,000 |
| Mode of Study | Online |
| Institute Type | Private |
| Semester | Syllabus |
|---|---|
| 1st Semester | Organizational Behavior, Managerial Economics, Financial Accounting, Quantitative Methods, Business Communication, Business Law, Business Environment, Human Resource Management |
| 2nd Semester | Marketing Management, Operations Management, Financial Management, Human Resource Development, Strategic Management, Research Methodology, International Business, Project Management |
| 3rd Semester | Organizational Change and Development, Compensation Management, Industrial Relations, Training and Development, Performance Management, Labour Laws, Entrepreneurship Development, Knowledge Management |
| 4th Semester | Organizational Design and Development, Human Resource Planning, Recruitment and Selection, Employee Relations, Labour Welfare, International Human Resource Management, Human Resource Information System, Human Resource Audit |
| Topic | Description |
|---|---|
| Digital Marketing Fundamentals | Overview of digital marketing, including its importance, key concepts, and strategies. |
| Search Engine Optimization (SEO) | Techniques for optimizing websites and content for search engine visibility. |
| Content Marketing | Creating and distributing content to engage customers and promote brand awareness. |
| Social Media Marketing | Using social media platforms to reach target audiences and build relationships. |
| Email Marketing | Developing and executing email campaigns to engage customers and drive conversions. |
| Pay-Per-Click Advertising | Creating and managing campaigns to drive traffic to websites using paid search ads. |
| Analytics and Measurement | Using analytics tools to measure the success of digital marketing campaigns. |
