the mba in advertising management at adept institute of management studies & research is a two-year full-time program designed to equip students with the knowledge and skills required to excel in the field of advertising. the program focuses on the fundamentals of advertising, marketing, and communication, while also providing students with an understanding of the latest trends and technologies in the industry.
the curriculum of the program includes courses such as advertising and brand management, digital advertising, media planning, and consumer behavior. the program also provides students with the opportunity to gain hands-on experience through internships and projects.
the selection process for the program includes an entrance exam followed by a personal interview. the fees for the program are competitive and vary depending on the student's background and academic performance.
the institute also provides students with excellent placement opportunities. the institute has a dedicated placement cell that works closely with leading advertising and marketing firms to provide students with the best job opportunities.
| Course | Duration | Level | Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|---|
| MBA in Advertising Specialisation | 2 Years | Postgraduate | INR 2.5 Lakhs | Full-time | Private Institute |
syllabus for adept institute of management studies & research mba in advertising management
semester i
1. principles of management
2. business communication
3. financial accounting
4. business economics
5. business law
6. business mathematics
7. computer applications
8. introduction to advertising
semester ii
1. organizational behavior
2. marketing management
3. human resource management
4. research methodology
5. advertising management
6. advertising research
7. media planning
8. creative advertising
semester iii
1. strategic management
2. consumer behavior
3. brand management
4. digital advertising
5. advertising campaign planning
6. advertising copywriting
7. advertising agency management
8. international advertising
semester iv
1. entrepreneurship
2. project management
3. public relations
4. sales promotion
5. media buying
6. media evaluation
7. advertising ethics
8. advertising law
| Topics | Description |
|---|---|
| Advertising Strategy | Analysis of the advertising environment, objectives, and target audience; development of an advertising strategy; and evaluation of the effectiveness of the strategy. |
| Advertising Media Planning | Analysis of the media environment, objectives, and target audience; development of a media plan; and evaluation of the effectiveness of the plan. |
| Advertising Creative | Analysis of the creative environment, objectives, and target audience; development of an advertising creative; and evaluation of the effectiveness of the creative. |
| Advertising Research | Analysis of the research environment, objectives, and target audience; development of an advertising research plan; and evaluation of the effectiveness of the research. |
| Advertising Law and Ethics | Analysis of the legal and ethical environment, objectives, and target audience; development of an advertising law and ethics plan; and evaluation of the effectiveness of the plan. |
