adept institute of management studies & research offers an mba in digital marketing, a two-year full-time program that provides students with the knowledge and skills to become successful digital marketing professionals. the program covers a wide range of topics, including digital marketing strategy, search engine optimization, web analytics, social media marketing, and mobile marketing. the curriculum is designed to provide students with a comprehensive understanding of the digital marketing landscape and the tools and techniques used to succeed in this field.
the faculty at adept institute of management studies & research consists of experienced professionals from the digital marketing industry who bring their expertise to the classroom. the selection process for the mba in digital marketing is based on the candidate's academic performance, work experience, and aptitude. the program also includes internships and industry visits to help students gain practical experience and develop their professional network.
the mba in digital marketing at adept institute of management studies & research provides students with the skills and knowledge to become successful digital marketing professionals. with the help of experienced faculty and industry visits, students gain a comprehensive understanding of the digital marketing landscape and the tools and techniques used to succeed in this field.
| Course Duration | 2 Years |
|---|---|
| Course Level | Post Graduate |
| Course Tuition Fees | INR 2.5 Lakhs |
| Mode of Study | Online |
| Institute Type | Private |
| Semester/Year | Syllabus |
|---|---|
| 1st Semester | Introduction to Digital Marketing, Digital Advertising, Social Media Marketing, Search Engine Optimization, Content Marketing, Email Marketing, Mobile Marketing, Analytics & Reporting |
| 2nd Semester | Digital Strategy, Digital Media Planning & Buying, Digital Creative & Design, Web Design & Development, Digital Analytics & Optimization, Digital Project Management, Digital Business & Entrepreneurship |
| 3rd Semester | Digital Marketing Research, Digital Marketing Law & Ethics, Digital Marketing & Branding, Digital Marketing & Public Relations, Digital Marketing & PR Campaigns, Digital Marketing & Sales, Digital Marketing & Customer Service |
| 4th Semester | Digital Marketing & E-Commerce, Digital Marketing & Mobile Apps, Digital Marketing & Social Media, Digital Marketing & Video, Digital Marketing & Influencer Marketing, Digital Marketing & Voice Search, Digital Marketing & AI |
| Topic | Description |
|---|---|
| Digital Marketing Fundamentals | Overview of digital marketing, its importance, and the various channels available. |
| Search Engine Optimization (SEO) | Understanding of SEO and its importance in digital marketing. |
| Social Media Marketing | Understanding of social media platforms and their role in digital marketing. |
| Content Marketing | Understanding of content marketing and its importance in digital marketing. |
| Email Marketing | Understanding of email marketing and its importance in digital marketing. |
| Web Analytics | Understanding of web analytics and its importance in digital marketing. |
| Mobile Marketing | Understanding of mobile marketing and its importance in digital marketing. |
| Digital Advertising | Understanding of digital advertising and its importance in digital marketing. |
