adept institute of management studies & research (aimsr) is a premier institute of management studies and research located in mumbai, india. it offers a two-year full-time mba in product management specialisation. the institute is affiliated to the university of mumbai and is recognised by the all india council for technical education (aicte).
the mba in product management specialisation at aimsr provides students with a comprehensive understanding of the product management process. it covers topics such as product development, marketing, pricing, distribution, and customer service. the curriculum is designed to equip students with the knowledge and skills required to become successful product managers.
the course is divided into four semesters, each focusing on a different aspect of product management. the first semester covers topics such as product design, product strategy, and product marketing. the second semester focuses on product pricing, distribution, and customer service. the third semester covers topics such as product innovation, product life cycle management, and product portfolio management. the fourth semester covers topics such as product launch and product management in the digital age.
the institute also offers a range of elective courses such as business analytics, digital marketing, and entrepreneurship. the institute also provides students with the opportunity to gain hands-on experience through internships and projects.
aimsr provides students with the necessary skills and knowledge to become successful product managers. the institute also provides students with the opportunity to network with industry professionals and gain valuable insights into the product management industry.
| Course Duration | 2 Years |
|---|---|
| Course Level | Post Graduate |
| Course Tuition Fees | INR 2.5 Lakhs |
| Mode of Study | Full Time |
| Institute Type | Private |
course name | course description
--------------------------------------------------------------------------------
introduction to product management | this course provides an overview of the fundamentals of product management, including product strategy, product life cycle, product positioning, and product launch.
product design & development | this course covers the process of designing and developing a product, from concept to launch. topics include product requirements, design, prototyping, testing, and manufacturing.
product marketing | this course focuses on the marketing of a product, including market research, pricing, promotion, and distribution.
product management tools & techniques | this course covers the tools and techniques used in product management, such as market segmentation, customer segmentation, competitive analysis, and product portfolio management.
product management strategy | this course covers the strategic aspects of product management, including product positioning, product roadmap, and product launch.
product lifecycle management | this course covers the process of managing a product throughout its lifecycle, from concept to launch and beyond. topics include product planning, product development, product launch, and product retirement.
product management in practice | this course provides an overview of the practical aspects of product management, including project management, product launch, and product maintenance.
product management in the digital age | this course covers the challenges and opportunities of product management in the digital age, including digital marketing, customer experience, and product analytics.
topic | description
product development | understanding the process of product development, from concept to launch.
product lifecycle management | understanding the stages of product lifecycle and how to manage them.
product marketing | understanding the principles of product marketing, including positioning, pricing, and promotion.
product management strategies | understanding the strategies and techniques used to manage products.
product design | understanding the principles of product design, including user experience, usability, and aesthetics.
product innovation | understanding the process of product innovation and how to create new products.
product launch | understanding the process of launching a product, including market research, pricing, and promotion.
product portfolio management | understanding the process of managing a product portfolio, including product selection, pricing, and promotion.
product quality management | understanding the principles of product quality management, including quality assurance and control.
product risk management | understanding the process of managing product risks, including product liability and safety.
