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Course Duration | Course Level | Course Tuition Fees (Rs) | Mode of Study | Institute Type |
---|---|---|---|---|
2 Years | MBA | 3,00,000 | Full-time | Private |
Semester | Subjects | Topics |
---|---|---|
1st Semester | Communication Theory and Practice | Introduction to Communication, Communication Process, Communication Channels, Communication Strategies, Communication Skills, Interpersonal Communication, Group Communication, Organizational Communication, Public Relations, Advertising, Media Planning, Media Management, Media Research, Media Law, Media Ethics, Media Economics, Media Technology, Media Psychology, Media Sociology, Media and Society, Media and Culture, Media and Politics, Media and Globalization. |
2nd Semester | Marketing Communication | Marketing Concepts, Brand Management, Advertising Management, Sales Promotion, Public Relations, Event Management, Digital Marketing, Social Media Marketing, Integrated Marketing Communication, Consumer Behavior, Market Research, Media Planning, Media Buying, Media Mix, Media Evaluation. |
3rd Semester | Corporate Communication | Corporate Identity, Corporate Image, Corporate Reputation, Corporate Social Responsibility, Corporate Governance, Corporate Communication Strategies, Crisis Communication, Internal Communication, External Communication, Stakeholder Management, Corporate Communication Tools, Corporate Communication Measurement. |
4th Semester | Media Management | Media Planning, Media Buying, Media Mix, Media Evaluation, Media Research, Media Law, Media Ethics, Media Economics, Media Technology, Media Psychology, Media Sociology, Media and Society, Media and Culture, Media and Politics, Media and Globalization. |
Semester 1 | Semester 2 | Semester 3 | Semester 4 |
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Organizational Communication | Strategic Communication | Media and Society | Communication Research |
Interpersonal Communication | Marketing Communication | Public Relations | Communication Law and Ethics |
Communication Theory | Advertising | Digital Communication | Communication Management |