aegis school of business and telecommunications offers an mba in fashion and luxury brand management management that provides students with the knowledge and skills to excel in the fashion and luxury industry the eligibility criteria for this specialisation include a bachelor's degree in any discipline and a minimum of two years of work, aegis school of business and telecommunication offers an mba in fashion and luxury brand management management that provides students with the knowledge and skills to excel in the fashion and luxury industry the eligibility criteria for this specialisation include a bachelor's degree in any discipline and a minimum of two years of work experience, aegis school of business and telecommunication offers an mba in fashion and luxury brand management management which provides students with the knowledge and skills to excel in the fashion and luxury industry this specialisation is designed to equip students with the necessary skills to understand the complexities of the fashion and luxury industry develop strategies for brand, the aegis school of business and telecommunication offers an mba in fashion and luxury brand management management that provides students with the knowledge and skills to excel in the fashion and luxury industry this specialisation is designed to equip students with the necessary skills to understand the complexities of the fashion and luxury industry develop strategies for, aegis school of business and telecommunication offers an mba in fashion and luxury brand management management that provides students with the knowledge and skills to excel in the fashion and luxury industry this specialisation is designed to equip students with the necessary skills to understand the complexities of the fashion and luxury industry develop strategies for brand, aegis school of business and telecommunication offers an mba in fashion and luxury brand management management this specialisation is designed to equip students with the necessary skills to understand the complexities of the fashion and luxury industry develop strategies for brand management and create innovative marketing plans the important topics covered in this specialisation include
| Course Duration | Fees | Mode of Study | Course Level | Institute Type |
|---|---|---|---|---|
| 2 Years | INR 4,50,000 | Full-time | MBA | Aegis School of Business and Telecommunication |
| Semester | Subjects/Topics |
|---|---|
| Semester 1 | Introduction to Fashion and Luxury Brand Management, Brand Identity and Positioning, Consumer Behaviour, Strategic Marketing, Financial Management, Retail Management, Digital Marketing, Fashion and Luxury Brand Management |
| Semester 2 | Product Development and Design, Brand Communication, International Business, Supply Chain Management, Business Law, Business Ethics, Business Research Methods, Business Analytics |
| Semester 3 | Retail Buying and Merchandising, Visual Merchandising, Luxury Brand Management, Brand Management, Strategic Management, Entrepreneurship, Business Strategy, Business Negotiation |
| Semester 4 | Fashion and Luxury Brand Management, Brand Extension and Licensing, International Marketing, Business Sustainability, Business Planning, Business Development, Project Management, Business Simulation |
| Topic | Description |
|---|---|
| Brand Strategy | Understanding the fundamentals of brand strategy and how to develop a successful brand. |
| Marketing and Communication | Exploring the different marketing and communication channels used in the fashion and luxury industry. |
| Consumer Behaviour | Gaining insights into consumer behaviour and how to use it to create effective marketing campaigns. |
| Retail Management | Learning about the different aspects of retail management, from store design to customer service. |
| Supply Chain Management | Exploring the different components of the fashion and luxury supply chain and how to manage them effectively. |
| Digital Marketing | Understanding the fundamentals of digital marketing and how to use it to reach customers. |
| Business Analytics | Learning how to use data to make informed decisions and optimize operations. |
