the mba in digital marketing at alliance university is an ideal choice for those looking to gain a comprehensive understanding of the digital marketing landscape with its comprehensive curriculum and experienced faculty the program provides students with the skills and knowledge necessary to become successful digital marketers, the mba in digital marketing at alliance university is an ideal choice for those looking to gain a comprehensive understanding of the digital marketing landscape the program focuses on the latest trends and technologies in digital marketing including search engine optimization social media marketing content marketing and more the program is designed to provide students with a comprehensive, the digital marketing mba at alliance university is an ideal choice for those looking to gain a comprehensive understanding of the digital marketing landscape this program offers students the opportunity to develop the skills and knowledge necessary to become successful digital marketers the program is designed to provide students with a comprehensive understanding of the digital marketing landscape including, the mba in digital marketing at alliance university is an ideal choice for those looking to gain a comprehensive understanding of the digital marketing landscape this program offers students the opportunity to develop the skills and knowledge necessary to become successful digital marketers the program is designed to provide students with a comprehensive understanding of the digital marketing landscape, the mba in digital marketing at alliance university is an ideal choice for those looking to gain a comprehensive understanding of the digital marketing landscape this program offers students the opportunity to develop the skills and knowledge necessary to become successful digital marketers the program focuses on the latest trends and technologies in digital marketing including search engine optimization
| Course Duration | Course Level |
|---|---|
| 2 Years | MBA |
| Course Tuition Fees | Mode of Study |
| INR 4.5 Lakhs | Online |
| Institute Type | Private University |
| Semester/Year | Syllabus |
|---|---|
| Year 1 | Principles of Marketing, Digital Marketing Strategy, Digital Advertising, Digital Media Planning, Digital Analytics, Digital Content Creation, Social Media Marketing, Search Engine Optimization, Web Design & Development, Mobile Marketing, E-Commerce, Digital Marketing Research, Digital Marketing Project |
| Year 2 | Advanced Digital Marketing Strategy, Digital Marketing Law & Ethics, Digital Marketing Campaigns, Digital Marketing Automation, Digital Media Buying & Selling, Digital Video & Audio Production, Digital Marketing & Branding, Digital Marketing & Public Relations, Digital Marketing & Customer Relationship Management, Digital Marketing & Business Intelligence, Digital Marketing & Business Analytics, Digital Marketing Project |
| Semester | Important Topics |
|---|---|
| 1st Semester | Digital Marketing Fundamentals, Digital Analytics, Digital Advertising, Social Media Marketing, Content Marketing, Search Engine Optimization |
| 2nd Semester | Digital Marketing Strategy, Digital Media Planning, Digital Branding, E-Commerce, Mobile Marketing, Web Design & Development |
| 3rd Semester | Digital Marketing Research, Digital Marketing Law & Ethics, Digital Marketing Project, Digital Marketing Tools & Techniques, Digital Marketing Capstone |
