the amrita school of business - department of management studies offers an mba in advertising which is a two-year full-time programme which is designed to provide students with a comprehensive understanding of the advertising industry and its various aspects it covers topics such as marketing communication media planning consumer behaviour and digital marketing, the amrita school of business - department of management studies offers an mba in advertising which is a two-year full-time programme the programme is designed to provide students with a comprehensive understanding of the advertising industry and its various aspects it covers topics such as marketing communications media planning consumer behaviour and digital, the amrita school of business - department of management studies offers an mba in advertising which is a two-year full-time programme the programme is designed to provide students with a comprehensive understanding of the advertising industry and its various aspects it covers topics such as marketing communication media planning consumer behaviour and digital, the amrita school of business department of management studies offers an mba in advertising which is a two-year full-time programme the programme is designed to provide students with a comprehensive understanding of the advertising industry and its various aspects it covers topics such as marketing communications media planning consumer behaviour and digital marketing, the amrita school of business - department of management studies offers an mba in advertising which is a two year full-time programme the programme is designed to provide students with a comprehensive understanding of the advertising industry and its various aspects it covers topics such as marketing communication media planning consumer behaviour and digital marketing, the amrita school of business department of management studies offers an mba in advertising a two-year full time programme the programme provides students with a comprehensive understanding of the advertising industry and its various aspects it covers topics such as marketing communication media planning consumer behaviour and digital marketing the course also provides students with
| Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | Postgraduate | INR 3.5 Lakhs | Full-time | Private |
| Course | Description |
|---|---|
| Advertising Management | Introduction to Advertising, Advertising Planning and Strategy, Creative Process in Advertising, Media Planning and Buying, Advertising Research, International Advertising, Digital Advertising, Advertising Law and Ethics, Advertising Campaigns, Advertising Evaluation and Measurement. |
| Marketing Management | Introduction to Marketing, Consumer Behavior, Market Research, Product Management, Pricing Strategies, Distribution and Channel Management, Integrated Marketing Communications, International Marketing, Digital Marketing, Services Marketing, Relationship Marketing, and Strategic Marketing. |
| Brand Management | Introduction to Brand Management, Brand Positioning, Brand Equity, Brand Architecture, Brand Identity, Brand Extension, Brand Communication, Brand Valuation, and Brand Protection. |
| Consumer Behavior | Introduction to Consumer Behavior, Consumer Decision Making Process, Consumer Perception, Consumer Motivation, Consumer Attitude, Consumer Segmentation, and Consumer Research. |
| Advertising Research | Introduction to Advertising Research, Qualitative Research, Quantitative Research, Research Design, Data Collection, Data Analysis, and Research Report Writing. |
advertising strategy 2 creative advertising 3 media planning and buying 4 digital advertising 5 brand management 6 consumer behaviour 7 market research 8 advertising law and ethics 9, 1 advertising strategy 2 creative advertising 3 media planning and buying 4 digital advertising 5 brand management 6 consumer behaviour 7 market research 8 advertising law and ethics 9 integrated marketing communications 10 advertising and public, advertising strategy 2 creative advertising 3 media planning and buying 4 digital advertising 5 brand management 6 consumer behaviour 7 market research 8 advertising law and ethics 9 integrated marketing communications 10 advertising and public relations 9, advertising strategy 2 creative advertising 3 media planning and buying 4 digital advertising 5 brand management 6 consumer behaviour 7 market research 8 advertising law and ethics 9 integrated marketing communications 10 advertising and public relations, 1 advertising strategy 2 creative advertising 3 media planning and buying 4 digital advertising 5 brand management 6 consumer behavior 7 market research 8 advertising law and ethics 9 integrated marketing communications 10 advertising and public relations, 1 advertising strategy 2 creative advertising 3 media planning and buying 4 digital advertising 5 brand management 6 consumer behaviour 7 market research 8 advertising law and ethics 9 integrated marketing communications 10 advertising and public relations
