The MBA in Digital Marketing at Bengaluru City University is an ideal program for those looking to gain a comprehensive understanding of the digital marketing landscape. The program provides students with the knowledge and skills necessary to become successful digital marketers. The curriculum covers topics such as digital marketing strategy, search engine optimization, content marketing, social media marketing, and analytics. The program also provides students with the opportunity to gain hands-on experience through internships and projects.
The program is designed to equip students with the skills and knowledge necessary to succeed in the digital marketing industry. The fees for the program are affordable and the duration is two years. The program also offers excellent career prospects and placement opportunities. Students can look forward to working in various industries such as advertising, media, and technology.
The MBA in Digital Marketing at Bengaluru City University is an excellent program for those looking to gain a comprehensive understanding of the digital marketing landscape. The program provides students with the knowledge and skills necessary to become successful digital marketers and offers excellent career prospects and placement opportunities.
| Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | Post Graduate | INR 1,50,000 | Full Time | Private University |
| Semester | Subjects | Topics |
|---|---|---|
| 1st Semester | Marketing Management | Marketing Environment, Marketing Strategies, Consumer Behaviour, Brand Management, Digital Marketing |
| 2nd Semester | Advertising & Sales Promotion | Advertising & Sales Promotion Strategies, Media Planning & Buying, Digital Advertising & Promotion, Social Media Marketing |
| 3rd Semester | Digital Marketing Analytics | Data Analysis & Visualization, Search Engine Optimization, Web Analytics, Social Media Analytics, Content Marketing |
| 4th Semester | Digital Marketing Strategies | Digital Marketing Planning & Execution, Digital Marketing Campaigns, Digital Marketing Channels, Digital Marketing Tools & Technologies |
1. Digital Marketing Fundamentals
2. Search Engine Optimization (SEO)
3. Social Media Marketing
4. Content Marketing
5. Email Marketing
6. Mobile Marketing
7. Web Analytics
8. Digital Advertising
9. Online Reputation Management
10. Digital Strategy and Planning
11. E-commerce
12. Conversion Rate Optimization
13. Digital Media Buying
14. Affiliate Marketing
15. Video Marketing
16. Influencer Marketing
17. Data Analysis and Visualization
18. Digital Storytelling
19. Digital Project Management
20. Legal and Ethical Issues in Digital Marketing
