Brindavan College of Engineering (BCE) is a premier institute in Bangalore, India, offering a range of courses in engineering, management and other disciplines. The college is affiliated to Visvesvaraya Technological University (VTU) and is approved by All India Council for Technical Education (AICTE). BCE offers a two-year full-time Master of Business Administration (MBA) program in Marketing specialisation. The program is designed to equip students with the knowledge and skills required to become successful marketing professionals. The curriculum covers a wide range of topics such as marketing research, consumer behaviour, marketing strategy, digital marketing, sales management, and more. Students also get the opportunity to participate in various industry-oriented projects and internships. The college also offers a range of other courses such as Bachelor of Engineering (BE), Master of Technology (M.Tech), and Doctor of Philosophy (Ph.D.). The college also provides a range of facilities such as a library, computer centre, hostel, cafeteria, and sports facilities. BCE is committed to providing quality education and creating a conducive environment for students to excel in their chosen field. The college has a team of experienced faculty members who are dedicated to providing students with the best learning experience. The college also provides students with the opportunity to participate in various extra-curricular activities such as sports, cultural events, and workshops. BCE is committed to providing students with the best learning experience and helping them to become successful professionals. The college provides students with the opportunity to pursue their dreams and achieve their goals.
| Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | Postgraduate | INR 2.5 Lakhs | Full-time | Private |
the brindavan college of engineering mba in marketing syllabus semester i 1 principles of management 2 organizational behavior 3 managerial economics 4 financial accounting 5 business mathematics 6 business statistics 7 business law 8 computer applications in business semester ii 1 human resource management 2 production and operations management 3 marketing management, semester i 1 principles of management 2 organizational behavior 3 managerial economics 4 financial accounting 5 business mathematics 6 business statistics 7 business law 8 computer applications in business semester ii 1 human resource management 2 production and operations management 3 marketing management 4 research methodology 5 business environment 6 strategic management 7 financial management 8 international business
| Topic | Description |
|---|---|
| Marketing Strategy | Understanding the fundamentals of marketing strategy and its application in the business world. |
| Consumer Behaviour | Exploring the behaviour of consumers and how it affects marketing decisions. |
| Marketing Research | Learning the basics of marketing research and its importance in the marketing process. |
| Marketing Communications | Exploring the various channels of communication used in marketing and their effectiveness. |
| Product and Brand Management | Understanding the importance of product and brand management in the marketing process. |
| Digital Marketing | Exploring the various aspects of digital marketing and its application in the business world. |
| Marketing Analytics | Learning the basics of marketing analytics and its importance in the marketing process. |
