the two year mba at chennais amirta international institute of hotel management bangalore is designed to equip students with the skills and knowledge to become successful digital marketers it also provides students with the opportunity to gain hands-on experience through internships and projects, chennai amirta international institute of hotel management bangalore offers a two-year mba in digital marketing which is designed to equip students with the skills and knowledge to become successful digital marketers it also provides students with an opportunity to gain hands-on experience through internships and projects, the chennai-based amirta international institute for hotel management bangalore offers a two-year mba in digital marketing which is designed to equip students with the skills and knowledge to become successful digital marketers the program covers topics such as digital marketing strategy search engine optimization content marketing social media marketing and more, the amirta international institute of hotel management in bangalore offers a two-year mba in digital marketing to equip students with the skills and knowledge to become successful digital marketers the program covers topics such as digital marketing strategy digital analytics search engine optimization content marketing social media marketing and more it also provides students with
| Course Duration | Course Level |
|---|---|
| 2 years | MBA |
| Course Tuition Fees | Mode of Study |
| INR 5,00,000 | Full-time |
| Institute Type | Private |
| Semester | Subjects | Topics |
|---|---|---|
| 1st Semester | Introduction to Digital Marketing Marketing Research Consumer Behaviour Marketing Management Digital Advertising Social Media Marketing Search Engine Optimization Content Marketing Web Analytics | Introduction to Digital Marketing Marketing Research Process Consumer Decision Making Process Marketing Mix Digital Advertising Strategies Social Media Platforms Search Engine Optimization Techniques Content Marketing Strategies Web Analytics Tools |
| 2nd Semester | E-Commerce Digital Branding Mobile Marketing Digital Media Planning Digital Campaign Management Digital Media Buying Digital Media Selling Digital Media Optimization | E-Commerce Platforms Digital Branding Strategies Mobile Marketing Strategies Digital Media Planning Process Digital Campaign Management Techniques Digital Media Buying Process Digital Media Selling Process Digital Media Optimization Techniques |
| Topic | Description |
|---|---|
| Digital Marketing Strategy | Understanding the fundamentals of digital marketing strategy and its implementation. |
| Search Engine Optimization (SEO) | Learning the basics of SEO and its implementation. |
| Social Media Marketing | Understanding the fundamentals of social media marketing and its implementation. |
| Content Marketing | Learning the basics of content marketing and its implementation. |
| Email Marketing | Understanding the fundamentals of email marketing and its implementation. |
| Mobile Marketing | Learning the basics of mobile marketing and its implementation. |
| Analytics and Reporting | Understanding the fundamentals of analytics and reporting. |
