chanakya university offers a two-year mba in advertising for students looking to pursue a career in the advertising industry the programme covers topics such as marketing advertising media planning consumer behaviour and digital marketing students will also learn about the latest trends and technologies in the advertising industry, chanakya university offers a 2-year mba in advertising programme for students looking to pursue a career in the advertising industry the programme is designed to equip students with the knowledge and skills required to succeed in the advertising industry the programme covers topics such as marketing advertising media planning consumer behaviour and digital marketing, the two-year mba in advertising programme at chanakya university is designed to equip students with knowledge and skills necessary to succeed in the advertising industry the course covers topics such as marketing advertising media planning consumer behaviour and digital marketing students will also learn about the latest trends and technologies in the advertising industry, the chanakya university offers a two-year mba in advertising programme for students looking to pursue a career in the advertising industry the programme covers topics such as advertising media planning consumer behaviour and digital marketing students will also learn about the latest trends and technologies in the advertising industry the programme also provides students, chanakya university offers a two-year mba in advertising programme for students looking to pursue a career in the advertising industry the course covers topics such as marketing advertising media planning consumer behaviour and digital marketing students also learn about the latest trends and technologies in the advertising industry the university also offers scholarships
| Course | Duration | Level | Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|---|
| MBA | 2 Years | Post Graduate | INR 1.5 Lakhs | Full Time | Private University |
| Semester | Syllabus |
|---|---|
| 1st Semester | Advertising Principles, Advertising Research, Advertising Media Planning, Advertising Creative Strategy, Advertising Copywriting, Advertising Production, Advertising Law and Ethics |
| 2nd Semester | Advertising Campaign Planning, Advertising Sales Promotion, Advertising Public Relations, Advertising Account Management, Advertising International Marketing, Advertising Digital Media |
| 3rd Semester | Advertising Research and Strategy, Advertising Creative Process, Advertising Media Planning and Buying, Advertising Copywriting and Production, Advertising Sales Promotion and Public Relations, Advertising Account Management and International Marketing |
| 4th Semester | Advertising Research and Strategy, Advertising Creative Process, Advertising Media Planning and Buying, Advertising Copywriting and Production, Advertising Sales Promotion and Public Relations, Advertising Account Management and International Marketing |
topic description ------------------- advertising management understanding the fundamentals of advertising and its role in the marketing mix consumer behaviour and its impact on advertising advertising research understanding the principles of advertising research and its application in advertising advertising media planning understanding the principles of media planning and its application in, topic description ------------- -- advertising management understanding the fundamentals of advertising and its role in the marketing mix consumer behaviour understanding consumer behaviour and its impact on advertising advertising research understanding the principles of advertising research and its application in advertising advertising media planning understanding the principles of media planning and, topic description ------------- --------- advertising management understanding the fundamentals of advertising and its role in the marketing mix consumer behavior understanding consumer behaviour and its impact on advertising advertising research understanding the principles of advertising research and its application in advertising advertising media planning understanding the principles of media planning and
