the chanakya university mba program in digital marketing provides students with the knowledge and skills to become successful digital marketers students will learn how to create effective campaigns measure and analyze results and optimize campaigns for maximum roi the course also provides hands-on experience with real-world projects and case studies, the chanakya university master of business administration in digital marketing course is designed to equip students with the knowledge and skills to become successful digital marketers the course covers topics such as seo social media marketing content marketing email marketing and analytics students will learn how to create effective campaigns measure and analyze results and optimize campaigns for, chanakya university's mba in digital marketing course is designed to equip students with the knowledge and skills to become successful digital marketers students will learn how to create effective campaigns measure and analyze results and optimize campaigns for maximum roi the course also covers topics such as digital advertising web design and mobile marketing, the chanakya university - mba course in digital marketing is designed to equip students with the knowledge and skills to become successful digital marketers the course covers topics such as social media marketing content marketing email marketing and analytics students will learn how to create effective campaigns measure and analyze results and optimize campaigns for maximum roi, the chanakya university mba in digital marketing course is designed to equip students with the knowledge and skills to become successful digital marketers the course covers topics such as social media marketing content marketing email marketing and analytics students will learn how to create effective campaigns measure and analyze results and optimize campaigns for maximum roi the, the chanakya university mba course in digital marketing has been designed to equip students with the knowledge and skills to become successful digital marketers the course covers topics such as digital marketing strategy search engine optimization social media marketing content marketing email marketing and analytics students will learn how to create effective campaigns measure and analyze results and, chanakya university's mba in digital marketing course is designed to equip students with the knowledge and skills to become successful digital marketers it covers topics such as digital marketing strategy search engine optimization social media marketing content marketing email marketing and analytics students will learn how to create effective campaigns measure and analyze results and optimize, chanakya university's mba in digital marketing course is designed to equip students with the knowledge and skills to become successful digital marketers the course covers topics such as digital marketing strategy search engine optimization social media marketing content marketing email marketing and analytics students will learn how to create effective campaigns measure and analyze results and, the chanakya university mba in digital marketing course is designed to equip students with the knowledge and skills to become successful digital marketers the course covers topics such as digital marketing strategy search engine optimization social media marketing content marketing email marketing and analytics students will learn how to create effective campaigns measure and analyze results and optimize
| Course Duration | Course Level | Fee | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | Post Graduate | INR 2,50,000 | Full Time | Private University |
| Semester | Subjects | Topics |
|---|---|---|
| 1st Semester | Introduction to Digital Marketing Marketing Research Consumer Behaviour Marketing Management Business Communication Business Law Financial Management Organizational Behaviour Quantitative Techniques | Introduction to Digital Marketing Digital Marketing Strategies Search Engine Optimization Search Engine Marketing Social Media Marketing Content Marketing Email Marketing Mobile Marketing Web Analytics Marketing Research Process Consumer Behaviour Theory Marketing Mix Marketing Planning Business Communication Process Business Law and Regulations Financial Management Concepts Organizational Behaviour Theory Quantitative Techniques for Decision Making |
| 2nd Semester | Advertising and Brand Management E-Commerce Digital Media Planning Marketing Analytics International Marketing Project Management Strategic Management | Advertising and Brand Management E-Commerce Strategies Digital Media Planning and Buying Marketing Analytics and Metrics International Marketing Strategies Project Management Principles Strategic Management Process |
| Topic | Description |
|---|---|
| Digital Marketing Fundamentals | Overview of digital marketing, its importance, and its impact on businesses. |
| Search Engine Optimization (SEO) | Understanding of SEO and its importance in digital marketing. |
| Social Media Marketing | Understanding of social media platforms and their role in digital marketing. |
| Content Marketing | Understanding of content marketing and its importance in digital marketing. |
| Email Marketing | Understanding of email marketing and its importance in digital marketing. |
| Mobile Marketing | Understanding of mobile marketing and its importance in digital marketing. |
| Analytics and Measurement | Understanding of analytics and measurement tools and their importance in digital marketing. |
