the chanakya university mba in fashion and luxury brand management is a two-year full-time program designed to provide students with a comprehensive understanding of the fashion and luxury industry including the history current trends and future prospects students will gain an understanding of the various aspects of the fashion and luxury industry including, the chanakya university mba in fashion and luxury brand management is a two-year full-time program that provides students with the necessary skills and knowledge to become successful professionals in the fashion and luxury industry the program provides students with a comprehensive understanding of the fashion and luxury industry including the history current trends, the chanakya university mba in fashion and luxury brand management is a two year full-time program designed to provide students with the necessary skills and knowledge to become successful professionals in the fashion and luxury industry the program provides students with a comprehensive understanding of the fashion and luxury industry including the history current trends, the program provides students with the necessary skills and knowledge to become successful professionals in the fashion and luxury industry including the history current trends and future prospects the program also provides students with an opportunity to gain hands-on experience in the fashion and luxury industry through internships and other experiential learning opportunities, the program provides students with a comprehensive understanding of the fashion and luxury industry including the history current trends and future prospects students will gain hands-on experience in the fashion and luxury industry through internships and other experiential learning opportunities the program also provides students with the opportunity to develop their own fashion, the program provides students with a comprehensive understanding of the fashion and luxury industry including the history current trends and future prospects students will gain an understanding of the various aspects of the fashion and luxury industry including product design marketing retailing and customer service the program also provides students with the opportunity to gain hands-on experience
| Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | Postgraduate | INR 2.5 Lakhs | Full-time | Private University |
| Semester | Syllabus |
|---|---|
| 1 | Introduction to Fashion and Luxury Brand Management, Business Communication, Principles of Management, Financial Accounting, Business Economics, Quantitative Methods, Computer Applications in Business |
| 2 | Marketing Management, Human Resource Management, Business Law, Organizational Behavior, Business Research Methods, Retail Management, International Business |
| 3 | Fashion and Luxury Brand Management, Brand Management, Strategic Management, Consumer Behavior, Supply Chain Management, Retail Merchandising, Digital Marketing |
| 4 | Project Management, Entrepreneurship, Business Ethics, International Marketing, Luxury Brand Management, Fashion Forecasting, Business Analytics |
| Topic | Description |
|---|---|
| Marketing Strategies | Understanding the fundamentals of marketing and how to apply them to fashion and luxury brand management. |
| Consumer Behaviour | Exploring the psychology of consumer behaviour and how it affects the fashion and luxury industry. |
| Brand Management | Learning the fundamentals of brand management and how to create a successful brand. |
| Retail Management | Understanding the principles of retail management and how to create a successful retail strategy. |
| Supply Chain Management | Exploring the principles of supply chain management and how to create an efficient supply chain. |
| Digital Marketing | Learning the fundamentals of digital marketing and how to use it to promote fashion and luxury brands. |
| Social Media Marketing | Exploring the principles of social media marketing and how to use it to promote fashion and luxury brands. |
| Luxury Brand Management | Understanding the fundamentals of luxury brand management and how to create a successful luxury brand. |
