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| Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | Postgraduate | INR 1.5 Lakhs | Full Time | Private University |
| Semester | Syllabus |
|---|---|
| Semester 1 | Organizational Behaviour, Managerial Economics, Financial Accounting, Business Communication, Business Environment, Business Law, Quantitative Techniques, Computer Applications in Business |
| Semester 2 | Marketing Management, Human Resource Management, Operations Management, Financial Management, Research Methodology, Business Ethics, International Business, Strategic Management |
| Semester 3 | Consumer Behaviour, Advertising Management, Sales Management, Services Marketing, Retail Management, Rural Marketing, Industrial Marketing, Digital Marketing |
| Semester 4 | Marketing of Financial Services, Marketing Research, Brand Management, International Marketing, Entrepreneurship, Project Management, Business Analytics, Business Simulation |
| Topic | Description |
|---|---|
| Marketing Strategy | Analysis of the marketing environment, market segmentation, targeting and positioning, product and brand management, pricing and distribution strategies. |
| Consumer Behavior | Understanding consumer behavior, consumer decision making, and the influence of culture, social class, and lifestyle on consumer behavior. |
| Marketing Research | Designing and conducting marketing research, data analysis and interpretation, and the use of marketing research in decision making. |
| Integrated Marketing Communications | Developing and managing integrated marketing communications plans, including advertising, public relations, sales promotion, and direct marketing. |
| Digital Marketing | Understanding the digital marketing environment, developing digital marketing strategies, and managing digital campaigns. |
