channabasaveshwara institute of technology (cit) is a premier institute located in tumkur, karnataka. it is affiliated to visvesvaraya technological university (vtu) and approved by all india council for technical education (aicte). cit offers a two-year full-time master of business administration (mba) programme in marketing specialisation.
the mba programme at cit is designed to provide students with a comprehensive understanding of the principles and practices of marketing. the curriculum is designed to equip students with the knowledge and skills required to become successful marketing professionals. the course covers topics such as consumer behaviour, marketing research, marketing strategy, advertising, sales management, and digital marketing. the programme also includes a project work and an internship to give students practical experience in the field.
the faculty at cit is highly qualified and experienced in the field of marketing. they use a variety of teaching methods such as lectures, case studies, group discussions, and presentations to ensure that students gain a comprehensive understanding of the subject. the institute also provides students with access to the latest industry trends and technologies through its well-equipped library and computer lab.
cit also provides students with ample opportunities to hone their skills through various extra-curricular activities such as seminars, workshops, and conferences. the institute also provides placement assistance to its students.
overall, cit provides a comprehensive and well-rounded mba programme in marketing specialisation that equips students with the knowledge and skills required to become successful marketing professionals.
| Course Duration | Course Level | Course Fee | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | Postgraduate | INR 2.5 Lakhs | Full-Time | Private |
| Semester | Subjects |
|---|---|
| 1st Semester | Marketing Management, Business Communication, Managerial Economics, Financial Accounting, Business Law, Business Mathematics, Computer Applications in Business, Organizational Behavior |
| 2nd Semester | Consumer Behavior, Advertising Management, Sales Management, Services Marketing, International Marketing, Retail Management, Business Research Methods, Human Resource Management |
| 3rd Semester | Marketing of Financial Services, Strategic Marketing Management, Rural Marketing, E-Marketing, Project Management, Supply Chain Management, Entrepreneurship Development, Industrial Marketing |
| 4th Semester | Marketing of Services, Brand Management, International Business, Business Ethics, Business Analytics, Business Intelligence, Business Process Re-engineering, Business Simulation |
| Semester | MBA in Marketing Important Topics |
|---|---|
| 1st Semester | Marketing Management, Financial Management, Business Communication, Business Law, Business Statistics, Organizational Behavior |
| 2nd Semester | Marketing Research, Consumer Behavior, Advertising Management, International Marketing, Sales Management, Retail Management |
| 3rd Semester | Services Marketing, Strategic Marketing, Digital Marketing, Brand Management, Market Research, Business Ethics |
| 4th Semester | Marketing Planning & Control, Entrepreneurship, Project Management, Business Analytics, Supply Chain Management, Business Environment |
