the mba in advertising management at c.n.k.reddy college of business management is a two-year full-time program that provides students with a comprehensive understanding of the advertising industry. the program is designed to equip students with the necessary skills and knowledge to become successful advertising professionals.
the curriculum of the program includes courses such as advertising and brand management, media planning and buying, digital advertising, and creative strategies. the program also includes a range of electives such as advertising research, advertising law, and social media marketing.
the selection process for the program is based on the candidate's performance in the entrance exam and personal interview.
the college also provides excellent placement opportunities to its students. the college has a dedicated placement cell that helps students to secure internships and jobs in leading advertising agencies.
the fees for the program is rs. 1.5 lakhs per annum. the college also offers scholarships and other financial assistance to deserving students.
| Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | MBA | INR 2,00,000 | Full-time | Private |
| Semester | Subjects/Topics |
|---|---|
| 1st Semester | Principles of Management, Business Communication, Managerial Economics, Financial Accounting, Business Mathematics, Business Law, Computer Applications in Business, Business Environment, Organizational Behavior, Marketing Management |
| 2nd Semester | Human Resource Management, Operations Management, Research Methodology, Cost Accounting, Business Statistics, Strategic Management, Advertising Management, Consumer Behavior, International Business, E-Commerce |
| 3rd Semester | Advertising Planning and Strategy, Media Planning and Buying, Creative Strategy and Execution, Digital Advertising, Brand Management, Advertising Research, Advertising Law and Ethics, Integrated Marketing Communications, Advertising Campaigns |
| 4th Semester | Advertising and Public Relations, Media Management, Advertising Agency Management, Advertising Sales Promotion, Direct Marketing, Advertising Copywriting, Advertising Production, Advertising and Society, Advertising and Social Media |
syllabus topics
1. introduction to advertising: definition, objectives, functions, and process
2. advertising media: print, broadcast, digital, and social media
3. advertising strategies: creative, targeting, and positioning
4. advertising research: primary and secondary research
5. advertising planning and budgeting
6. advertising regulations and ethics
7. advertising copywriting and design
8. advertising campaigns
9. advertising measurement and evaluation
10. digital advertising
11. social media advertising
12. international advertising
