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Course | Duration | Level | Tuition Fees | Mode of Study | Institute Type |
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MBA in Marketing | 2 Years | Postgraduate | INR 1.5 Lakhs | Full-time | Government |
Semester | MBA in Marketing Syllabus |
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1st Semester | Principles of Management, Managerial Economics, Financial Accounting, Business Mathematics & Statistics, Business Communication, Computer Applications in Business, Business Environment, Marketing Management. |
2nd Semester | Organizational Behavior, Cost & Management Accounting, Research Methodology, Human Resource Management, Production & Operations Management, Financial Management, International Business, Advertising & Sales Promotion. |
3rd Semester | Consumer Behavior, Services Marketing, Retail Management, Strategic Management, E-Commerce, Entrepreneurship Development, Project Management, Business Ethics & Corporate Governance. |
4th Semester | Marketing Research, Brand Management, Supply Chain Management, Rural Marketing, International Marketing, Digital Marketing, Business Analytics, Business Law. |
Semester | Important Topics |
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1st Semester | Marketing Management, Consumer Behaviour, Business Communication, Business Environment, Business Law, Business Research Methods |
2nd Semester | Marketing Strategy, Advertising & Sales Promotion, Retail Management, International Marketing, Services Marketing, Digital Marketing |
3rd Semester | Marketing Analytics, Brand Management, Rural Marketing, E-Commerce, Entrepreneurship & Innovation, Business Ethics & Corporate Governance |
4th Semester | Integrated Marketing Communications, Strategic Brand Management, Business to Business Marketing, Sales & Distribution Management, Project Management |