dr. sri. sri. sri. shivakumara mahaswamy college of engineering (dssmce) is one of the premier engineering colleges in karnataka, india. it was established in the year 2002 and is affiliated to visvesvaraya technological university (vtu). the college offers a two-year full-time master of business administration (mba) program in communication management. the program is designed to provide students with a comprehensive understanding of the principles and practices of communication management.
the mba in communication management program at dssmce focuses on developing the skills and knowledge required to effectively manage communication processes in the corporate world. the program covers topics such as communication theory, communication research, communication technology, media management, public relations, and corporate communication. it also provides students with the opportunity to specialize in areas such as advertising, marketing, and public relations.
the program also provides students with the opportunity to gain practical experience through internships and projects. the college also offers a wide range of elective courses that allow students to customize their learning experience.
the college has a strong faculty of experienced professionals who are committed to providing students with the best education and training. the college also provides students with the latest technology and resources to help them succeed in their studies.
the college is committed to providing students with the best possible learning experience and strives to create an environment that is conducive to learning. the college also provides students with the opportunity to network with industry professionals and gain valuable insights into the corporate world.
Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
---|---|---|---|---|
2 Years | Postgraduate | INR 2.5 Lakhs | Full-Time | Private |
Semester/Year | Syllabus |
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1st Semester | Business Communication, Managerial Economics, Financial Accounting, Quantitative Techniques, Business Environment, Computer Applications in Business, Organizational Behavior |
2nd Semester | Marketing Management, Human Resource Management, Production and Operations Management, Management Information System, Business Research Methods, Business Ethics and Corporate Governance |
3rd Semester | Strategic Management, Advertising Management, Public Relations Management, Media Management, International Business, Project Management, Entrepreneurship Development |
4th Semester | Consumer Behavior, Digital Marketing, Social Media Marketing, Corporate Communication, Crisis Communication, Brand Management, Media Planning and Buying |
syllabus for mba in communication management specialisation
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