the program is designed to equip students with the knowledge and skills to become successful professionals in the advertising industry it includes courses such as advertising and promotion management media planning and buying creative strategy and consumer behaviour these courses provide students with the knowledge and skills to develop effective advertising campaigns and, the ebenezer group of institutions offers a master of business administration mba in advertising specialisation this program provides a comprehensive understanding of the principles and practices of advertising marketing and communication it also covers topics such as consumer behaviour media planning and creative strategy the program is designed to provide students with the necessary skills, the ebenezer group of institutions offers a master of business administration mba in advertising specialisation it provides a comprehensive understanding of the principles and practices of advertising marketing and communication it also covers topics such as consumer behaviour media planning and creative strategy the program provides students with the necessary skills to become successful advertising, this program provides students with the knowledge and skills to become successful professionals in the advertising industry it also covers topics such as consumer behaviour media planning and creative strategy the program also includes an internship component which allows students to gain practical experience in the advertising industry these courses include topics such as digital marketing social media marketing and, the program offers a comprehensive understanding of the principles and practices of advertising marketing and communication it also covers topics such as consumer behaviour media planning and creative strategy the program is designed to provide students with the necessary skills to become successful advertising professionals it includes courses such as advertising and promotion management media planning and buying, the programme provides a comprehensive understanding of the principles and practices of advertising marketing and communication it also covers topics such as consumer behavior media planning and creative strategy the program is designed to provide students with the necessary skills to become successful advertising professionals it includes courses such as advertising and promotion management media planning and buying, the program provides a comprehensive understanding of the principles and practices of advertising marketing and communication it also covers topics such as consumer behaviour media planning and creative strategy the program is designed to provide students with the necessary skills to become successful advertising professionals it includes courses such as advertising and promotion management media planning and buying
| Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | MBA | $20,000 | Online | Private |
| Semester/Year | Syllabus |
|---|---|
| 1st Semester | Principles of Management, Principles of Marketing, Principles of Advertising, Business Communication, Business Mathematics, Computer Applications in Business, Economics |
| 2nd Semester | Organizational Behavior, Consumer Behavior, Advertising Management, Media Planning, Advertising Research, Visual Communication, Sales Management |
| 3rd Semester | Advertising Copywriting, Advertising Agency Management, Public Relations, Digital Advertising, Brand Management, Media Buying and Selling, International Advertising |
| 4th Semester | Integrated Marketing Communications, Advertising Law, Advertising Campaigns, Social Media Marketing, Creative Strategy, Media Ethics, Advertising Psychology |
advertising strategy and planning 2 creative advertising 3 media planning and buying 4 digital advertising 5 brand management 6 consumer behavior 7 market research 8 public relations 9 copywriting 10 account management 11 social media marketing 12, 1 advertising strategy and planning 2 creative advertising 3 media planning and buying 4 digital advertising 5 brand management 6 consumer behavior 7 market research 8 public relations 9 copywriting 10 account management 11 social media marketing 12, 1 advertising strategy and planning 2 creative advertising 3 media planning and buying 4 digital advertising 5 brand management 6 consumer behavior 7 market research 8 public relations 9 copywriting 10 account management 11 social media marketing 12 ad, 1 advertising strategy and planning 2 creative advertising 3 media planning and buying 4 digital advertising 5 brand management 6 consumer behavior 7 market research 8 public relations 9 copywriting 10 account management 11 social media marketing 12 advertising law and ethics 13 international, 1 advertising strategy and planning 2 creative advertising 3 media planning and buying 4 digital advertising 5 brand management 6 consumer behavior 7 market research 8 public relations 9 copywriting 10 account management 11 social media marketing 12 advertising law and ethics 13 international advertising
