the educesta institute of management research offers an mba in advertising programme which helps students acquire the skills and knowledge required to excel in the field of advertising this two-year programme is designed to provide students with a comprehensive understanding of the principles and practices of advertising as well as the ability to apply them in , the educesta institute of management research offers an mba in advertising programme to help students gain the skills and knowledge needed to excel in the field of advertising this two-year programme is designed to provide students with a comprehensive understanding of the principles and practices of advertising as well as the ability to apply them in , the educesta institute of management research offers an mba in advertising programme to help students gain the skills and knowledge required to excel in the field of advertising the two-year programme is designed to provide students with a comprehensive understanding of the principles and practices of advertising as well as the ability to apply them in , the educesta institute of management research offers an mba in advertising programme to help students gain the skills and knowledge required to excel in the field of advertising this two-year programme is designed to provide students with a comprehensive understanding of the principles and practices of advertising as well as the ability to apply them in , the educesta institute of management research offers an mba in advertising programme to help students gain the skills and knowledge required to excel in the field of advertising this two-year programme is designed to provide students with a comprehensive understanding of the principles and practices of advertising as well as the ability to apply these in , the educesta institute of management research offers an mba in advertising programme to help students gain the skills and knowledge required to excel in the field of advertising this two-year programme provides students with a comprehensive understanding of the principles and practices of advertising as well as the ability to apply them in a professional setting, the educesta institute of management research offers an mba in advertising programme to help students gain the skills and knowledge necessary to excel in the field of advertising the course covers topics such as consumer behaviour market research media planning creative strategy and digital marketing students will also gain an understanding of the legal and ethical aspects of advertising, the educesta institute of management research offers an mba in advertising programme to help students gain the skills and knowledge required to excel in the field of advertising the course covers topics such as consumer behaviour market research media planning creative strategy and digital marketing students will also gain an understanding of the legal and ethical aspects of advertising
| Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | Postgraduate | 2,00,000 | Full-time | Private |
| Semester/Year | Syllabus |
|---|---|
| 1st Semester | Principles of Management, Business Communication, Business Economics, Financial Accounting, Business Mathematics, Business Law, Computer Applications in Business, Business Environment |
| 2nd Semester | Organizational Behavior, Human Resource Management, Marketing Management, Production & Operations Management, Research Methodology, Management Information System, Advertising & Brand Management |
| 3rd Semester | Strategic Management, International Business, Consumer Behavior, Media Planning & Buying, Digital Marketing, Advertising Campaigns, Advertising Research & Evaluation |
| 4th Semester | Business Ethics, Entrepreneurship Development, Advertising & Public Relations, Media Law & Ethics, Creative Advertising, Advertising & Media Management, Project Work |
| Semester | Important Topics |
|---|---|
| 1st Semester | Advertising Principles, Advertising Research, Media Planning & Buying, Creative Strategy & Execution |
| 2nd Semester | Advertising Management, Digital Advertising, Brand Management, Consumer Behaviour |
| 3rd Semester | Advertising Law & Ethics, Advertising Campaigns, Integrated Marketing Communications, Advertising & Public Relations |
| 4th Semester | Advertising & Society, International Advertising, Media Management, Advertising & Sales Promotion |
