the programme focuses on the fundamentals of advertising marketing and management and provides students with the necessary skills to excel in the advertising and marketing industry the entrance exam accepted for admission is catmatxatcmatatmagmat the program also includes a comprehensive curriculum that covers
| Course | Duration | Level | Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|---|
| MBA in Advertising | 2 Years | Post Graduate | INR 2.5 Lakhs | Full Time | Private |
1 advertising strategy and planning 2 media planning and buying 3 digital advertising 4 creative concepts and execution 5 brand management 6 market research 7 consumer behavior 8 public relations 9 social media marketing 10 copywriting 11 advertising law and ethics 12 advertising campaign management 13 advertising budgeting and financial management, 1 advertising strategy and planning 2 media planning and buying 3 digital advertising 4 creative concepts and execution 5 brand management 6 market research 7 consumer behavior 8 public relations 9 social media marketing 10 copywriting 11 advertising law and ethics 12 ad campaign management 13 advertising budgeting and financial management 14 international advertising, advertising strategy and planning 2 media planning and buying 3 digital advertising 4 creative concepts and execution 5 brand management 6 market research 7 consumer behavior 8 public relations 9 social media marketing 10 copywriting 11 advertising law and ethics 12 advertising campaign management 13 advertising budgeting and financial management 14 international advertising 15
| Topic | Description |
|---|---|
| Organizational Behavior | Understanding the behavior of individuals and groups in organizations |
| Human Resource Management | Managing the recruitment, selection, training, and development of employees |
| Compensation and Benefits | Designing and administering employee compensation and benefits programs |
| Labor Relations | Managing labor-management relations and collective bargaining |
| Employee Safety and Health | Developing and implementing safety and health programs |
| Employee Training and Development | Designing and delivering training and development programs |
| Performance Management | Designing and implementing performance management systems |
| Organizational Development | Designing and implementing organizational change initiatives |
