the 2-year mba in advertising course is designed to equip students with the necessary skills to excel in the advertising industry it also provides students with the opportunity to gain hands-on experience through internships and projects the curriculum is designed to provide students with the knowledge and skills to develop effective advertising campaigns and, the two-year mba in advertising program is designed to equip students with the necessary skills to excel in the advertising industry it also provides students with the opportunity to gain hands-on experience through internships and projects the curriculum is designed to provide students with the knowledge and skills to develop effective advertising campaigns and strategies, the program is designed to equip students with the necessary skills necessary to excel in the advertising industry the course covers topics such as marketing media planning creative strategy consumer behavior and digital advertising it also provides students with the opportunity to gain hands-on experience through internships and projects the curriculum is designed to provide students with, the two-year mba in advertising course at hbs provides students with the knowledge and skills necessary to become successful advertising professionals the course covers topics such as marketing media planning creative strategy consumer behavior and digital advertising it also provides students with the opportunity to gain hands-on experience through internships and projects the curriculum, the hindustan business school hbs offers a two-year mba in advertising course that provides students with the knowledge and skills necessary to become successful advertising professionals the program covers topics such as marketing media planning creative strategy consumer behavior and digital advertising it also provides students with the opportunity to gain hands-on experience through, the hindustan business school offers a two-year mba in advertising course that provides students with the knowledge and skills required to become successful advertising professionals the program covers topics such as marketing media planning creative strategy consumer behavior and digital advertising it also provides students with the opportunity to gain hands-on experience through internships, the two-year mba program offers the knowledge and skills necessary to become successful advertising professionals the course covers topics such as marketing media planning creative strategy consumer behavior and digital advertising it also provides students with the opportunity to gain hands-on experience through internships and projects the curriculum is designed to provide students with the, the hindustan business school provides a two-year mba in advertising course that provides students with the knowledge and skills necessary to become successful advertising professionals the course covers topics such as marketing media planning creative strategy consumer behavior and digital advertising it also provides students with the opportunity to gain hands-on experience through internships, the hindustan business school offers a two-year mba in advertising course that provides students with the knowledge and skills necessary to become successful advertising professionals the program covers topics such as marketing media planning creative strategy consumer behavior and digital advertising it also provides students with an opportunity to gain hands-on experience through internships, the two-year mba in advertising course provides students with the knowledge and skills necessary to become successful advertising professionals the course covers topics such as marketing media planning creative strategy consumer behavior and digital advertising and also provides students with the opportunity to gain hands-on experience through internships and projects the curriculum is designed to provide
| Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | MBA | Rs. 2,00,000 | Full-time | Private |
| Semester | Subjects | Topics |
|---|---|---|
| 1st Semester | Advertising & Brand Management | Advertising & Branding Strategies, Brand Positioning, Advertising Research, Media Planning, Creative Strategy & Execution, Digital Advertising, Integrated Marketing Communications, International Advertising, Social Media & Mobile Advertising |
| 2nd Semester | Advertising & Media Planning | Advertising & Media Planning, Media Buying & Selling, Media Research & Analysis, Media Mix & Budgeting, Media Audience Measurement, Media Negotiation & Contracts, Media Ethics & Law, Media Planning & Buying Software |
| 3rd Semester | Advertising & Creative Strategy | Advertising & Creative Strategy, Copywriting & Visualization, Creative Process & Execution, Creative Problem Solving, Creative Briefs & Presentations, Creative Testing & Evaluation, Creative Leadership & Management |
| 4th Semester | Advertising & Digital Media | Advertising & Digital Media, Digital Advertising & Media Planning, Digital Creative Strategy & Execution, Digital Media Buying & Selling, Digital Media Research & Analysis, Digital Media Mix & Budgeting, Digital Media Audience Measurement, Digital Media Negotiation & Contracts, Digital Media Ethics & Law |
topic description advertising strategy understanding the fundamentals of advertising strategy and how to create effective campaigns marketing research learning how to conduct market research and analyze data to inform advertising decisions creative writing developing the skills to write compelling copy for advertising campaigns media planning learning how to select the right media outlets for advertising campaigns digital
