the hindustan business school is a leading business school in india offering a range of mba specialisations including digital marketing the school is dedicated to providing students with the opportunity to acquire a comprehensive understanding of the digital marketing industry, the hindustan business school is a leading business school in india offering a range of mba specialisations including digital marketing the school has a strong focus on developing digital marketing skills and knowledge and provides students with the opportunity to gain a comprehensive understanding of the field, the hindustan business school hbs is a leading business school in india offering a range of mba specialisations including digital marketing the school has a strong focus on developing digital marketing skills and knowledge and provides students with the opportunity to gain a comprehensive understanding of the field, the hindustan business school hbs is a leading business school in india offering a range of mba specialisations including digital marketing the school has a strong focus on developing digital marketing skills and knowledge and provides students with the opportunity to gain a comprehensive understanding of the industry the digital marketing mba programme, the digital marketing mba programme at hbs is designed to equip students with the skills and knowledge required to excel in the digital marketing industry the programme covers a range of topics including digital marketing strategy search engine optimisation social media marketing content marketing and more in addition the school offers a range of extracurricular activities
| Course Duration | Fees | Mode of Study | Course Level | Institute Type |
|---|---|---|---|---|
| 2 Years | Rs. 2.5 Lakhs | Online | Post Graduate | Private |
| Semester | MBA in Digital Marketing Syllabus |
|---|---|
| Semester 1 | Introduction to Digital Marketing, Digital Advertising, Social Media Marketing, Search Engine Optimization, Content Marketing, Email Marketing, Mobile Marketing, Web Analytics, Digital Strategy |
| Semester 2 | Advanced Digital Marketing, Digital Branding, Digital Media Planning, Digital Campaign Management, Digital Business Models, Digital Transformation, Digital Storytelling, Digital Ethics, Digital Law |
| Semester 3 | Digital Marketing Research, Digital Marketing Analytics, Digital Marketing Automation, Digital Marketing Tools, Digital Marketing Project, Digital Marketing Internship |
| Semester | Important Topics |
|---|---|
| 1st Semester | Digital Marketing Fundamentals, Search Engine Optimization, Social Media Marketing, Email Marketing, Content Marketing |
| 2nd Semester | Web Analytics, Mobile Marketing, Affiliate Marketing, Online Advertising, Digital Strategy |
| 3rd Semester | Data Analysis, Digital Media Planning, Digital Media Buying, Digital Media Optimization, Digital Media Measurement |
| 4th Semester | Digital Media Law, Digital Media Ethics, Digital Media Management, Digital Media Research, Digital Media Project |
