the two-year mba in marketing management program is open to graduates from any discipline with a minimum of 50 marks in their graduation the curriculum covers topics such as consumer behaviour market research digital marketing brand management and sales management, the curriculum of the marketing management program is open to graduates from any discipline with at least 50 marks in their graduation the program also provides students with the opportunity to gain hands-on experience through internships and projects the admission process involves an entrance exam followed by a personal interview, the two-year mba program at hindustan business school provides students with a comprehensive understanding of marketing management principles and practices the program is open to graduates from any discipline with a minimum of 50 marks in their graduation the curriculum covers topics such as consumer behaviour market research digital marketing brand management and sales management, the program is open to graduates from any discipline with a minimum of 50 marks in their graduation the curriculum covers topics such as consumer behaviour market research digital marketing brand management and sales management the program also provides students with the opportunity to gain hands-on experience through internships and projects, the program provides an mba in marketing management to provide students with a comprehensive understanding of the principles and practices of marketing management the program is open to graduates from any discipline with a minimum of 50 marks in their graduation it also provides students with the opportunity to gain hands-on experience through internships and projects, the two-year mba program is open to graduates from any discipline with a minimum of 50 marks in their graduation the curriculum covers topics such as consumer behaviour market research digital marketing brand management and sales management the program also provides students with the opportunity to gain hands-on experience through internships and projects the
| Course | Duration | Level | Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|---|
| Hindustan Business School MBA in Marketing | 2 Years | Postgraduate | INR 2.5 Lakhs | Full-time | Private |
| Course | Description |
|---|---|
| Marketing Management | Introduction to marketing, consumer behavior, market segmentation, product and brand management, pricing, distribution, advertising and promotion, digital marketing, international marketing, services marketing, sales management, and marketing research. |
| Strategic Marketing | Strategic marketing planning, competitive analysis, market positioning, customer relationship management, and marketing mix. |
| Marketing Analytics | Data-driven decision making, market segmentation, customer segmentation, customer lifetime value, and marketing ROI. |
| Marketing Communications | Integrated marketing communications, advertising, public relations, direct marketing, and digital marketing. |
| Consumer Behavior | Consumer decision making, consumer psychology, and consumer research. |
| Brand Management | Brand positioning, brand equity, brand loyalty, and brand extensions. |
| Marketing Research | Research design, data collection, data analysis, and report writing. |
| International Marketing | International marketing environment, market entry strategies, and global marketing. |
| Semester 1 | Semester 2 | Semester 3 | Semester 4 |
|---|---|---|---|
| Marketing Management | Consumer Behavior | Marketing Research | Marketing Strategy |
| Marketing Communications | Marketing Planning | International Marketing | Marketing Analytics |
| Digital Marketing | Brand Management | Retail Management | Marketing Law |
