| Semester | Subjects | Topics |
|---|
| Semester 1 | Marketing Management | Marketing Environment, Market Segmentation, Product Life Cycle, Branding, Pricing, Distribution, Promotion, Consumer Behaviour, International Marketing, Services Marketing, Digital Marketing |
| Semester 1 | Business Communication | Communication Process, Barriers to Communication, Interpersonal Communication, Group Communication, Business Writing, Presentation Skills, Negotiation Skills, Business Etiquette |
| Semester 1 | Organizational Behaviour | Organizational Structure, Leadership, Motivation, Conflict Management, Group Dynamics, Decision Making, Organizational Culture |
| Semester 1 | Financial Accounting | Accounting Principles, Financial Statements, Cost Accounting, Working Capital Management, Ratio Analysis, Cash Flow Statement, Fund Flow Statement |
| Semester 1 | Quantitative Methods | Statistics, Probability, Linear Programming, Queuing Theory, Decision Theory, Simulation, Forecasting |
| Semester 2 | Product Management | Product Planning, Product Development, Product Life Cycle, Product Positioning, Product Mix, Product Portfolio Management, Product Launch, Product Pricing, Product Promotion, Product Quality Management |
| Semester 2 | Operations Management | Operations Strategy, Process Design, Capacity Planning, Supply Chain Management, Inventory Management, Quality Management, Project Management, Lean Management |
| Semester 2 | Business Research Methods | Research Design, Data Collection, Data Analysis, Hypothesis Testing, Report Writing |
| Semester 2 | Business Law | Contract Law, Company Law, Intellectual Property Law, Competition Law, Consumer Protection Law |
| Semester 2 | Strategic Management | Strategic Analysis, Strategic Planning, Strategic Implementation, Strategic Control |
