the international academy of management & entrepreneurship offers an mba in marketing that provides students with the knowledge and skills to excel in the marketing field. the programme is designed to equip students with the necessary skills to become successful marketing professionals. it is a two-year course that covers topics such as consumer behaviour, marketing research, digital marketing, and marketing strategy. the course fees are affordable and the academy provides financial assistance to eligible students. the academy also provides students with the opportunity to gain practical experience through internships and projects. the international academy of management & entrepreneurship mba in marketing is an ideal choice for those looking to pursue a career in marketing.
| Course Duration | 2 Years |
|---|---|
| Course Level | MBA |
| Course Tuition Fees | INR 3.5 Lakhs |
| Mode of Study | Full Time |
| Institute Type | Private |
| Course | Description |
|---|---|
| Marketing Management | Introduction to Marketing Management, Consumer Behavior, Market Research, Brand Management, Advertising and Promotion, Digital Marketing, International Marketing, Services Marketing, Retail Management, Sales Management, Strategic Marketing Management |
| Business Research Methods | Introduction to Business Research, Research Design, Qualitative and Quantitative Research Methods, Data Analysis, Report Writing |
| Business Communication | Business Writing, Presentation Skills, Interpersonal Communication, Negotiation Skills, Conflict Management |
| Business Law | Introduction to Business Law, Contract Law, Company Law, Intellectual Property Law, International Business Law |
| Financial Management | Introduction to Financial Management, Financial Statement Analysis, Cost Management, Investment Analysis, Working Capital Management, International Financial Management |
| Organizational Behavior | Organizational Structure, Leadership, Motivation, Group Dynamics, Organizational Change and Development |
| Entrepreneurship | Entrepreneurial Process, Business Plan Development, Venture Capital, Social Entrepreneurship |
1. strategic management
2. business model innovation
3. entrepreneurial leadership
4. financial management
5. business ethics
6. international business
7. corporate social responsibility
8. business analytics
9. digital transformation
10. innovation management
