the indian academy school of management studies offers a two-year full-time mba in advertising, which is designed to equip students with the knowledge and skills required to excel in the field of advertising. the program covers topics such as marketing, advertising, media planning, consumer behavior, digital marketing, and creative strategy. it has a seat intake of 60 students and the fee for the program is rs. 3.5 lakhs. admission to the program is based on the scores of cat/mat/xat/cmat/atma/gmat entrance exams. the program also provides students with the opportunity to gain hands-on experience through internships and industry visits.
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course duration | course level | tuition fees | mode of study | institute type
2 years | postgraduate | inr 1.5 lakh | online/offline | private institute
| Semester | MBA in Advertising Syllabus |
|---|---|
| Semester 1 | Principles of Advertising, Consumer Behaviour, Market Research, Media Planning & Buying, Creative Strategy & Execution, Digital Advertising, Brand Management, Advertising Law & Ethics |
| Semester 2 | Advertising Research, Advertising Campaign Planning & Management, International Advertising, Advertising & Public Relations, Advertising & Society, Advertising & Social Media, Advertising & Technology, Advertising & Media Economics |
| Semester 3 | Advertising & Branding, Advertising & Promotion Management, Advertising & Sales Promotion, Advertising & Direct Marketing, Advertising & Copywriting, Advertising & Visual Design, Advertising & Digital Media, Advertising & Public Relations |
| Semester 4 | Advertising & Media Planning, Advertising & Media Buying, Advertising & Media Analysis, Advertising & Media Evaluation, Advertising & Media Strategies, Advertising & Media Management, Advertising & Media Psychology, Advertising & Media Economics |
| Topic | Description |
|---|---|
| Advertising Strategy | Understanding the fundamentals of advertising strategy, including target audience, positioning, and message creation. |
| Advertising Media Planning | Exploring the various media channels available for advertising, including television, radio, print, and digital. |
| Advertising Research | Learning how to conduct research to inform advertising decisions, including primary and secondary research. |
| Advertising Creative | Developing creative concepts and materials for advertising campaigns, including copywriting and design. |
| Advertising Measurement | Measuring the effectiveness of advertising campaigns, including tracking metrics and analyzing results. |
