the indian academy school of management studies offers a two-year mba in communication management management program that provides students with the knowledge and skills to become successful professionals in the field of communication management. the program is designed to equip students with the latest tools and techniques in the field of communication management, such as digital media, public relations, advertising, and marketing. the program also covers topics such as media law, media ethics, and media research. eligibility criteria for the program include a bachelor's degree in any discipline from a recognized university. the admission process involves an entrance exam, group discussion, and personal interview. upon successful completion of the program, students can look forward to a wide range of career opportunities in the field of communication management, such as media planning, media buying, media research, and public relations.
course duration | course level | tuition fees | mode of study | institute type
2 years | postgraduate | inr 1,50,000 | full-time | private institute
| Semester | Subjects | Topics |
|---|---|---|
| 1st Semester | Principles of Management, Organizational Behavior, Business Communication, Business Economics, Accounting for Managers, Quantitative Methods for Management, Computer Applications in Management | Introduction to Management, Theories of Management, Organizational Design and Development, Communication Process, Demand and Supply Analysis, Cost Concepts and Analysis, Linear Programming, Database Management System |
| 2nd Semester | Marketing Management, Human Resource Management, Financial Management, Research Methodology, Business Environment, Management Information System, Strategic Management | Marketing Concepts and Strategies, Recruitment and Selection, Capital Structure and Cost of Capital, Research Design and Data Analysis, Indian Economy, System Analysis and Design, Corporate Strategy |
| 3rd Semester | Communication Management, Advertising Management, Public Relations Management, Media Management, Event Management, Digital Media Management, International Business | Communication Theories and Models, Advertising Planning and Execution, Public Relations Strategies, Media Planning and Buying, Event Planning and Execution, Digital Media Strategies, International Business Environment |
| 4th Semester | Business Ethics, Entrepreneurship, Project Management, Corporate Social Responsibility, Consumer Behavior, International Communication, Dissertation | Ethical Theories and Practices, Entrepreneurial Process, Project Planning and Control, Corporate Governance, Consumer Decision Making, Cross-Cultural Communication, Research Project |
| Semester | Important Topics |
|---|---|
| 1st Semester | Introduction to Communication Management, Principles of Communication, Organizational Communication, Intercultural Communication, Communication Theory, Media and Society |
| 2nd Semester | Advertising and Public Relations, Media Planning and Buying, Digital Media, Social Media, Corporate Communication, Crisis Communication, Research Methodology |
| 3rd Semester | Marketing Communication, Brand Management, Media Law and Ethics, Event Management, Media Writing, Media Production |
| 4th Semester | Strategic Communication, Media Economics, Media Psychology, Media and Technology, Media and Politics, Media and Gender |
