the indian academy school of management studies (iams) mba in marketing course is an excellent choice for those looking to pursue a career in marketing. this two-year program provides students with a comprehensive understanding of the principles and practices of marketing, as well as the skills and knowledge necessary to succeed in the field. the curriculum is designed to provide students with a strong foundation in marketing theory, research, and practice, as well as an understanding of the latest trends in the industry. the course also covers topics such as consumer behavior, market segmentation, product management, advertising, and digital marketing. students will also gain an understanding of the legal and ethical issues related to marketing. the program also provides students with the opportunity to gain practical experience through internships and field trips. upon completion of the program, students will be well-prepared to pursue a career in marketing and will have the skills and knowledge necessary to succeed in the field.
| Course Duration | Course Level | Approximate Course Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | MBA | INR 2.5 Lakhs | Full Time | Private Institute |
syllabus for indian academy school of management studies mba in marketing:
semester i
1. principles of management
2. organizational behavior
3. managerial economics
4. accounting for managers
5. quantitative methods
6. business communication
7. business law
8. marketing management
semester ii
1. human resource management
2. financial management
3. operations management
4. research methodology
5. strategic management
6. consumer behavior
7. advertising and sales promotion
8. international marketing
semester iii
1. services marketing
2. retail management
3. brand management
4. digital marketing
5. market research
6. product management
7. project management
8. entrepreneurship
semester iv
1. business ethics
2. business environment
3. business analytics
4. business simulation
5. business negotiation
6. business policy
7. business intelligence
8. business forecasting
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