the indian academy school of management studies (iasms) offers a master of business administration (mba) in product management specialisation. this programme is designed to equip students with the skills and knowledge necessary to become successful product managers in the corporate world. the programme focuses on the development of product management skills, such as product design, marketing, pricing, and distribution. it also covers topics such as customer segmentation, product life cycle management, and product portfolio management.
the mba in product management specialisation is a two-year full-time programme. it is divided into four semesters, with each semester focusing on a different aspect of product management. the first semester focuses on the fundamentals of product management, such as product design, pricing, and distribution. the second semester focuses on customer segmentation and product life cycle management. the third semester focuses on product portfolio management and the fourth semester focuses on advanced topics such as product innovation and product launch.
the programme also includes a number of electives, which allow students to tailor their studies to their individual interests. elective courses include topics such as product marketing, product development, and product strategy. the programme also includes a number of practical projects, which allow students to apply their knowledge and skills in a real-world setting.
the mba in product management specialisation is designed to prepare students for a successful career in product management. it provides students with the necessary skills and knowledge to become successful product managers in the corporate world.
| Course | Duration | Level | Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|---|
| MBA in Product Management | 2 Years | Postgraduate | INR 2.5 Lakhs | Full-time | Private |
| Semester | Course |
|---|---|
| 1st | Business Environment & Strategy |
| 2nd | Organizational Behaviour & Human Resource Management |
| 3rd | Marketing Management & Research Methodology |
| 4th | Financial Management & Business Analytics |
| 5th | Operations Management & Supply Chain Management |
| 6th | Product Management & Entrepreneurship |
| 7th | Project Management & International Business |
| 8th | Business Ethics & Corporate Governance |
• introduction to product management
• product strategy and planning
• product design and development
• product launch and marketing
• product life cycle management
• product pricing and promotion
• product portfolio management
• product quality management
• product risk management
• product support and maintenance
• product innovation and technology
• product management in the digital age
• product management in the global marketplace
• product management in the digital economy
• product management in the service industry
• product management in the manufacturing industry
• product management in the retail industry
• product management in the healthcare industry
• product management in the financial services industry
• product management in the telecommunications industry
• product management in the media and entertainment industry
• product management in the energy and utilities industry
• product management in the government and public sector
• product management in the education sector
• product management in the transportation industry
• product management in the aerospace and defense industry
• product management in the agriculture and food industry
• product management in the automotive industry
• product management in the consumer goods industry
• product management in the pharmaceutical industry
• product management in the chemical industry
• product management in the construction industry
• product management in the mining industry
• product management in the oil and gas industry
• product management in the tourism and hospitality industry
• product management in the logistics and supply chain industry
• product management in the real estate industry
