the indian academy school of management studies offers an mba in retail management that provides students with the knowledge and skills to become successful retail professionals. the program focuses on the fundamentals of retailing, including consumer behavior, retail operations, and retail marketing. it also covers the latest trends in the retail industry, such as e-commerce, digital marketing, and customer relationship management.
the program is taught by experienced faculty members who have extensive experience in the retail industry. they bring their expertise to the classroom and provide students with the opportunity to learn from their experience. the faculty also provides students with the opportunity to network with industry professionals and gain insight into the industry.
the selection process for the mba in retail management is rigorous and includes an application, an interview, and a written test. the program also requires students to have a minimum of two years of work experience in the retail industry.
the mba in retail management provides students with the skills and knowledge to become successful retail professionals. with the right combination of knowledge and experience, graduates of the program can pursue a successful career in the retail industry.
| Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | Post Graduate | INR 4.5 Lakhs | Full Time | Autonomous Institute |
1. introduction to retail management
2. retail environment and strategy
3. retail merchandising and buying
4. retail store operations and management
5. retail marketing and promotion
6. retail pricing and distribution
7. retail customer service and loyalty
8. retail supply chain management
9. retail technology and automation
10. retail analytics and forecasting
11. retail financial management
12. retail law and regulations
13. retail human resource management
14. retail internationalization and globalization
15. retail trends and developments
| Topic | Description |
|---|---|
| Retail Management | Overview of the retail industry, retail formats, retail operations, retail marketing, retail finance, retail technology, retail analytics, and retail strategy. |
| Consumer Behavior | Understanding consumer behavior, consumer decision-making process, consumer segmentation, and consumer trends. |
| Supply Chain Management | Overview of supply chain management, supply chain planning, supply chain execution, and supply chain optimization. |
| Merchandising | Overview of merchandising, product assortment, pricing strategies, and visual merchandising. |
| Retail Store Management | Overview of retail store operations, store layout, store design, store staffing, and store performance. |
| Retail Technology | Overview of retail technology, e-commerce, mobile commerce, and omni-channel retailing. |
| Retail Analytics | Overview of retail analytics, data mining, predictive analytics, and customer analytics. |
