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Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
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2 Years | MBA | INR 2.5 Lakhs | Full-Time | Private |
Semester | Subjects |
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1st Semester | Principles of Management, Business Communication, Business Environment, Financial Accounting, Quantitative Methods, Computer Applications in Business, Marketing Management, Organizational Behavior |
2nd Semester | Human Resource Management, Business Research Methods, Managerial Economics, Cost & Management Accounting, Business Law, Advertising Management, International Business, Retail Management |
3rd Semester | Strategic Management, Consumer Behavior, Media Planning & Buying, Digital & Social Media Marketing, Brand Management, Advertising Research, Sales & Distribution Management, Project Management |
4th Semester | Entrepreneurship & Small Business Management, Integrated Marketing Communication, Media Management, Creative Advertising, Media Ethics & Laws, Event Management, Public Relations, Advertising Campaigns |
Semester 1 | Semester 2 | Semester 3 | Semester 4 |
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Advertising Principles | Advertising Research | Advertising Media Planning | Advertising Campaign Management |
Advertising Copywriting | Advertising Law and Ethics | Advertising Strategy | Advertising Account Management |
Advertising Design | Advertising and Public Relations | Advertising Creative Strategy | Advertising and Social Media |
Advertising and Branding | Advertising and Digital Media | Advertising and Consumer Behavior | Advertising and Integrated Marketing Communications |