ibmr business school bangalore oxbridge college offers a two-year full-time mba in marketing which is designed to provide students with the knowledge and skills to become successful marketers it covers a wide range of topics including consumer behavior market research brand management digital marketing and more the curriculum is designed to provide students
| Course Duration | Course Level | Course Tuition Fees (Rs) | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | Post Graduate | 3,50,000 | Full Time | Private |
| Semester | MBA in Marketing Syllabus |
|---|---|
| 1st Semester | Principles of Management, Business Communication, Business Economics, Financial Accounting, Business Mathematics, Business Law, Business Environment, Computer Applications in Business, Organizational Behavior, Quantitative Techniques, Marketing Management, Human Resource Management |
| 2nd Semester | Research Methodology, Strategic Management, International Business, Consumer Behavior, Advertising and Sales Promotion, Services Marketing, Retail Management, Industrial Marketing, Brand Management, Digital Marketing, Rural Marketing, Supply Chain Management |
| 3rd Semester | Entrepreneurship, Business Ethics, Project Management, Business Analytics, Business Intelligence, International Marketing, Integrated Marketing Communication, E-Commerce, Business Research, Business Negotiation, Business Simulation |
| 4th Semester | Business Forecasting, Business Valuation, Business Modeling, Business Process Reengineering, Business Strategy, Business Planning, Business Intelligence, Business Process Automation, Business Process Improvement, Business Process Outsourcing, Business Process Design |
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