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| Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 years | MBA | INR 8.5 Lakhs | Full-time | Private |
| Semester | MBA in Product Management Syllabus |
|---|---|
| Semester 1 | Introduction to Product Management, Business Strategy, Business Economics, Financial Management, Marketing Management, Operations Management, Business Law, Business Communication, Business Analytics, Business Research Methods |
| Semester 2 | Product Design and Development, Product Life Cycle Management, Product Costing and Pricing, Product Quality Management, Product Portfolio Management, Product Marketing, Product Distribution and Logistics, Product Risk Management, Product Innovation and Design Thinking, Product Management in Digital Era |
| Semester 3 | Product Management in International Context, Product Management in Emerging Markets, Product Management in Services, Product Management in Manufacturing, Product Management in Retail, Product Management in Healthcare, Product Management in Technology, Product Management in Financial Services, Product Management in Media and Entertainment |
| Semester 4 | Product Management Project, Entrepreneurship and New Venture Creation, Business Ethics and Corporate Social Responsibility, Strategic Management, Leadership and Change Management, Business Negotiations, International Business, Business Simulation, Business Intelligence and Big Data Analytics |
| Semester/Year | Important Topics |
|---|---|
| Semester 1 | Product Design and Development, Product Life Cycle Management, Product Costing and Pricing, Product Marketing and Distribution |
| Semester 2 | Product Strategy and Planning, Product Quality Management, Product Portfolio Management, Product Launch and Promotion |
| Semester 3 | Product Innovation and Technology, Product Risk Management, Product Sourcing and Supply Chain Management, Product Branding and Positioning |
| Semester 4 | Product Management in the Digital Age, Product Analytics and Metrics, Product Design Thinking, Product Management in Practice |
