the mba in advertising at the indo-german training centre is a comprehensive program designed to equip students with the knowledge and skills necessary to excel in the advertising industry. the program focuses on the fundamentals of advertising, including market research, media planning, creative strategy, and digital marketing. students will gain a deep understanding of the advertising process, from concept to execution.
the program is taught by experienced faculty members who have extensive experience in the advertising industry. they provide students with the latest industry insights and trends, as well as practical advice on how to succeed in the field.
the selection process for the mba in advertising is rigorous and selective. candidates must demonstrate strong academic performance, as well as a passion for the advertising industry. the selection committee also looks for candidates who have the potential to become successful advertising professionals.
the mba in advertising at the indo-german training centre is an excellent opportunity for those looking to pursue a career in advertising. with its comprehensive curriculum and experienced faculty, the program provides students with the skills and knowledge necessary to succeed in the advertising industry.
indo-german training centre mba in advertising highlights
| course duration | course level | tuition fees | mode of study | institute type |
|-----------------|--------------|-------------|---------------|---------------|
| 2 years | postgraduate | inr 2.5 lakhs | full-time | private |
| Semester | MBA in Advertising Syllabus |
|---|---|
| 1st Semester | Advertising Principles & Practices, Brand Management, Media Planning & Buying, Digital Advertising, Creative Strategy & Execution, Consumer Behaviour, Market Research & Analytics |
| 2nd Semester | Advertising & Public Relations, Advertising Law & Ethics, Advertising Campaign Planning & Execution, Social Media & Digital Advertising, Integrated Marketing Communications, Advertising Research & Evaluation |
| 3rd Semester | Advertising & Media Management, Advertising & Media Planning, Advertising & Media Buying, Advertising & Media Research, Advertising & Media Evaluation, Advertising & Media Strategies |
| 4th Semester | Advertising & Media Production, Advertising & Media Design, Advertising & Media Analysis, Advertising & Media Technology, Advertising & Media Planning & Buying, Advertising & Media Strategies & Tactics |
| Topic | Description |
|---|---|
| Marketing Fundamentals | Overview of marketing principles and strategies |
| Advertising Planning & Strategy | Developing an effective advertising plan and strategy |
| Advertising Media Planning & Buying | Selecting the right media channels and buying media space |
| Creative Development & Execution | Developing creative concepts and executing campaigns |
| Advertising Research & Evaluation | Conducting research and evaluating advertising campaigns |
| Integrated Marketing Communications | Developing an integrated marketing communications plan |
