the indo-german training centre (igtc) is a leading international business school in india, offering a range of mba programs in fashion and luxury brand management. the igtc mba in fashion and luxury brand management is a two-year full-time program that provides students with the knowledge and skills to become successful professionals in the fashion and luxury industry.
the program is designed to provide students with a comprehensive understanding of the fashion and luxury industry, from product design and development to marketing and retailing. students will gain an in-depth knowledge of the industry, including the latest trends, consumer behaviour, and the latest technologies. the program also provides students with the opportunity to develop their own fashion and luxury brand, as well as the skills to manage and grow it.
the program is taught by experienced faculty members from both india and germany, who bring their expertise and knowledge to the classroom. the curriculum is designed to provide students with a comprehensive understanding of the fashion and luxury industry, from product design and development to marketing and retailing. the program also provides students with the opportunity to develop their own fashion and luxury brand, as well as the skills to manage and grow it.
the igtc mba in fashion and luxury brand management also offers a range of elective courses, such as fashion design, luxury brand management, and retail management. these courses provide students with the opportunity to gain a deeper understanding of the fashion and luxury industry and to develop their own skills and knowledge.
the igtc mba in fashion and luxury brand management is an excellent choice for those looking to pursue a career in the fashion and luxury industry. the program provides students with the knowledge and skills to become successful professionals in the fashion and luxury industry.
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| Course Duration | Course Level | Course Fee | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | MBA | INR 2,50,000 | Full Time | Private |
| Semester | Subjects/Topics |
|---|---|
| Semester 1 | Introduction to Fashion and Luxury Brand Management, Consumer Behaviour, Brand Management, Visual Merchandising, Retail Management, Fashion and Luxury Brand Communication, Fashion and Luxury Brand Marketing, Business Law, Business Ethics, Business Mathematics, Financial Accounting, Business Economics, Business Statistics |
| Semester 2 | Fashion and Luxury Brand Management, International Marketing, Strategic Management, Business Research Methods, International Business, Human Resource Management, Supply Chain Management, Digital Marketing, Entrepreneurship, Brand Management and Strategy, Retail Management, Visual Merchandising, Fashion and Luxury Brand Communication, Fashion and Luxury Brand Marketing |
| Semester 3 | Fashion and Luxury Brand Management, International Marketing, Strategic Management, Business Research Methods, International Business, Human Resource Management, Supply Chain Management, Digital Marketing, Entrepreneurship, Brand Management and Strategy, Retail Management, Visual Merchandising, Fashion and Luxury Brand Communication, Fashion and Luxury Brand Marketing |
| Semester 4 | Fashion and Luxury Brand Management, International Marketing, Strategic Management, Business Research Methods, International Business, Human Resource Management, Supply Chain Management, Digital Marketing, Entrepreneurship, Brand Management and Strategy, Retail Management, Visual Merchandising, Fashion and Luxury Brand Communication, Fashion and Luxury Brand Marketing |
topic | description
1. brand management | understanding the fundamentals of brand management, including brand positioning, brand identity, brand architecture, and brand loyalty.
2. luxury brand marketing | understanding the principles of luxury brand marketing, including target market segmentation, pricing strategies, and promotional activities.
3. fashion design | understanding the fundamentals of fashion design, including color theory, fabric selection, and garment construction.
4. merchandising | understanding the principles of merchandising, including product selection, pricing, and display techniques.
5. retail management | understanding the fundamentals of retail management, including store layout, customer service, and inventory control.
6. visual merchandising | understanding the principles of visual merchandising, including window displays, product placement, and store design.
7. digital marketing | understanding the fundamentals of digital marketing, including search engine optimization, social media marketing, and email marketing.
8. business strategy | understanding the fundamentals of business strategy, including competitive analysis, market research, and financial planning.
9. international business | understanding the principles of international business, including global trade, foreign exchange, and cultural differences.
10. entrepreneurship | understanding the fundamentals of entrepreneurship, including business planning, risk management, and legal considerations.
