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| Course Duration | Course Level |
|---|---|
| 2 Years | MBA |
| Course Tuition Fees | INR 5.5 Lakhs |
| Mode of Study | Full-time |
| Institute Type | Private |
| Semester | Subjects/Topics |
|---|---|
| 1st Semester | Advertising Management, Consumer Behaviour, Brand Management, Media Planning & Buying, Digital Advertising, Advertising Research, Creative Strategy & Execution, Copywriting & Visualization, Advertising Law & Ethics |
| 2nd Semester | Advertising & Public Relations, Advertising & Promotion Management, Advertising & Media Planning, Advertising & Media Research, Advertising & Creative Strategy, Advertising & Copywriting, Advertising & Visualization, Advertising & Digital Media |
| 3rd Semester | Advertising & Brand Management, Advertising & Media Buying, Advertising & Media Analysis, Advertising & Creative Execution, Advertising & Copywriting & Visualization, Advertising & Digital Media, Advertising & Social Media, Advertising & Public Relations |
| 4th Semester | Advertising & Media Planning & Buying, Advertising & Media Research, Advertising & Creative Strategy & Execution, Advertising & Copywriting & Visualization, Advertising & Digital Media, Advertising & Social Media, Advertising & Public Relations, Advertising & Brand Management |
Topic | Description | Marketing Strategies | Understanding the different marketing strategies and how to apply them in the advertising industry. Advertising Research | Learning the fundamentals of advertising research and how to use it to inform marketing decisions. Creative Strategies | Exploring the creative strategies used in advertising and how to develop effective campaigns. Media Planning | Understanding the different media channels available and how to plan an effective media campaign. Advertising Law | Learning the legal aspects of advertising and how to comply with relevant regulations. Advertising Ethics | Investigating the ethical considerations of advertising and how to ensure responsible advertising practices. Advertising Technology | Exploring the use of technology in advertising and how to leverage it for maximum impact.
