the institute of management-christ university offers a two-year full-time mba in marketing management to equip students with the knowledge and skills to excel in marketing this program covers important topics such as consumer behavior marketing research digital marketing and brand management it has a seat intake of 120 students and the admission fee, the institute of management-christ university offers a two-year full-time mba in marketing management program to equip students with the knowledge and skills to excel in the field of marketing this program covers important topics such as consumer behavior marketing research digital marketing and brand management it has a seat intake of 120 students
| Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | Postgraduate | INR 5.5 Lakhs | Full-time | Private |
| Semester/Year | Syllabus |
|---|---|
| Semester 1 | Business Environment, Managerial Economics, Financial Accounting, Quantitative Methods, Organizational Behaviour, Business Law, Marketing Management |
| Semester 2 | Management Accounting, Human Resource Management, Production and Operations Management, Research Methodology, Strategic Management, International Business, Retail Management |
| Semester 3 | Consumer Behaviour, Advertising Management, Sales and Distribution Management, Services Marketing, Digital Marketing, Business Analytics, Entrepreneurship |
| Semester 4 | Integrated Marketing Communication, Brand Management, Business Ethics, International Marketing, Rural Marketing, Project Management, Business Simulation |
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