the isbc offers a master of business administration mba in advertising specialisation which is designed to equip students with the knowledge and skills needed to excel in the advertising industry the course focuses on consumer behaviour media planning creative strategy and digital marketing students will also learn about the latest trends and technologies in the field as, the isbc offers a master of business administration mba in advertising specialisation the programme focuses on the fundamentals of advertising including consumer behaviour media planning creative strategy and digital marketing students will also learn about the latest trends and technologies in the field as well as the legal and ethical considerations of advertising the, the indian school of business and computing isbc offers a master of business administration mba in advertising specialisation focusing on the fundamentals of advertising including consumer behaviour media planning creative strategy and digital marketing students will also learn about the latest trends and technologies in the field as well as the legal and ethical considerations of, the isbc offers a master of business administration mba in advertising specialisation which provides students with the knowledge and skills necessary to excel in the advertising industry the course focuses on the fundamentals of advertising including consumer behaviour media planning creative strategy and digital marketing students will also learn about the latest trends and technologies in, the indian school of business and computing offers a master of business administration mba in advertising specialisation this programme is designed to equip students with the knowledge and skills necessary to excel in the advertising industry it focuses on the fundamentals of advertising including consumer behaviour media planning creative strategy and digital marketing students also learn about
| Course Duration | 2 years |
|---|---|
| Course Level | MBA |
| Course Tuition Fees | INR 3.5 Lakhs |
| Mode of Study | Online |
| Institute Type | Private |
| Semester/Year | Syllabus |
|---|---|
| Year 1 | Marketing Principles, Advertising Principles, Consumer Behaviour, Market Research, Digital Marketing, Media Planning, Creative Strategy, Brand Management, Advertising Law and Ethics |
| Year 2 | Advertising Campaigns, Social Media Marketing, Integrated Marketing Communications, International Advertising, Advertising Research, Advertising Copywriting, Advertising Production, Digital Advertising, Advertising and Public Relations |
| Year 3 | Advertising Strategy, Advertising Management, Advanced Advertising Campaigns, Advanced Digital Advertising, Advertising and Society, Advertising and Culture, Advertising and Technology, Advertising and Media Planning |
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