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| Course Duration | 2 Years |
|---|---|
| Course Level | MBA |
| Course Tuition Fees | INR 2.5 Lakhs |
| Mode of Study | Online |
| Institute Type | Private |
| Semester/Year | Syllabus |
|---|---|
| Semester 1 | Introduction to Digital Marketing, Digital Advertising, Social Media Marketing, Search Engine Optimization, Content Marketing, Email Marketing, Web Analytics |
| Semester 2 | Advanced Digital Advertising, Advanced Social Media Marketing, Advanced Search Engine Optimization, Advanced Content Marketing, Advanced Email Marketing, Advanced Web Analytics |
| Semester 3 | Digital Marketing Strategy, Digital Marketing Planning, Digital Marketing Campaigns, Digital Marketing Measurement and Optimization, Digital Marketing Law and Ethics |
| Semester 4 | Digital Marketing Project, Digital Marketing Research, Digital Marketing Trends and Insights, Digital Marketing Leadership and Management |
| Topic | Description |
|---|---|
| Digital Marketing Fundamentals | Overview of digital marketing, including search engine optimization (SEO), search engine marketing (SEM), content marketing, influencer marketing, content automation, campaign marketing, data-driven marketing, e-commerce marketing, social media marketing, social media optimization, e-mail direct marketing, display advertising, e–books, and optical disks and games. |
| Marketing Analytics | Analysis of customer behavior, market trends, and competitive analysis. |
| Social Media Strategies | Strategies for leveraging social media platforms to reach target audiences. |
| Digital Advertising | Strategies for creating and managing digital advertising campaigns. |
| Content Marketing | Strategies for creating and managing content to engage customers and build brand loyalty. |
| Data-Driven Marketing | Using data to inform marketing decisions and strategies. |
| Mobile Marketing | Strategies for leveraging mobile devices to reach target audiences. |
