the mba in marketing at the indian school of business and computing isbc is a two-year program designed to equip students with the knowledge and skills necessary to succeed in the field of marketing the curriculum includes courses in digital marketing brand management and international marketing among others, the mba in marketing at the indian school of business and computing isbc is a two-year program designed to equip students with the skills and knowledge necessary to succeed in the field of marketing the curriculum includes courses in digital marketing brand management and international marketing among others the school also offers a range of career, the mba in marketing at the indian school of business and computing isbc is a two-year program designed to equip students with the knowledge and skills necessary to succeed in the field of marketing the curriculum includes courses in digital marketing brand management and international marketing among others the school also offers a range of career, the mba in marketing at isbc is a two-year program designed to equip students with the knowledge and skills necessary to succeed in the field of marketing the curriculum includes courses in digital marketing brand management and international marketing among others the school also offers a range of career services to help students find the right, the mba in marketing at isbc is a two-year program designed to equip students with the knowledge and skills necessary to succeed in marketing such as consumer behavior market research product development and marketing strategy the curriculum also provides students with an opportunity to gain hands-on experience through internships and projects isbc also, the mba in marketing at isbc is a two-year program designed to equip students with the knowledge and skills necessary to succeed in the field of marketing including consumer behavior market research product development and marketing strategy the curriculum also provides students with an opportunity to gain hands-on experience through internships and projects, the mba in marketing at isbc is a two-year program designed to equip students with the knowledge and skills necessary to succeed in the field of marketing including consumer behavior market research product development and marketing strategy the curriculum also provides students with the opportunity to gain hands-on experience through internships and projects the
| Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | Postgraduate | INR 2.5 Lakhs | Full-time | Private |
| Semester | Syllabus |
|---|---|
| 1st Semester | Marketing Management, Consumer Behaviour, Business Communication, Business Law, Financial Management, Business Research Methods, Quantitative Methods, Computer Applications in Business |
| 2nd Semester | Marketing Strategy, International Marketing, Advertising & Sales Promotion, Retail Management, Services Marketing, Project Management, Human Resource Management, Business Ethics & Corporate Governance |
| 3rd Semester | Marketing of Financial Services, Digital Marketing, Brand Management, Entrepreneurship & Small Business Management, Supply Chain Management, Business Analytics, Business Environment & Policy, Strategic Management |
| 4th Semester | Integrated Marketing Communication, Rural Marketing, E-Commerce, Business Negotiation & Conflict Resolution, Business Intelligence & Knowledge Management, International Business, Business Simulation & Gaming, Dissertation |
| Topic | Description |
|---|---|
| Marketing Strategy | Developing and implementing a successful marketing strategy |
| Consumer Behavior | Understanding consumer behavior and its impact on marketing decisions |
| Marketing Research | Designing and conducting market research to inform marketing decisions |
| Marketing Communications | Developing effective marketing communications and campaigns |
| Digital Marketing | Using digital channels to reach target audiences |
| Brand Management | Developing and managing brands to maximize customer loyalty |
| Sales Management | Managing sales teams and processes to maximize sales performance |
