indus business academy (iba), bangalore is a premier business school in india that offers a two-year full-time mba program in fashion and luxury brand management. the program is designed to provide students with an in-depth understanding of the fashion and luxury industry, its trends, and the strategies required to succeed in this highly competitive sector.
the program is designed to equip students with the knowledge and skills required to develop, manage, and market fashion and luxury brands. it covers topics such as fashion and luxury marketing, consumer behavior, product development, retail management, and digital marketing. the program also provides students with the opportunity to gain hands-on experience through internships and industry visits.
the program also offers courses in fashion and luxury brand management, fashion and luxury marketing, fashion and luxury retail management, and fashion and luxury digital marketing. these courses are designed to provide students with the knowledge and skills required to develop, manage, and market fashion and luxury brands.
the program also offers a range of electives such as fashion and luxury product development, fashion and luxury brand strategy, fashion and luxury consumer behavior, fashion and luxury retail management, and fashion and luxury digital marketing. these electives are designed to provide students with the opportunity to gain a deeper understanding of the fashion and luxury industry.
the program also provides students with the opportunity to gain hands-on experience through internships and industry visits. this helps students to gain a better understanding of the fashion and luxury industry and develop the skills required to succeed in this highly competitive sector.
| Course Duration | Course Level | Course Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|
| 2 Years | MBA | INR 5 Lakhs | Full-Time | Private |
| Semester/Year | Syllabus |
|---|---|
| Semester 1 | Marketing Management, Financial Management, Human Resource Management, Business Communication, Business Law, Business Research Methods, Business Environment, Managerial Economics, Quantitative Techniques, Computer Applications in Business |
| Semester 2 | Organizational Behavior, Strategic Management, International Business, Retail Management, Operations Management, Supply Chain Management, Project Management, Entrepreneurship, Services Marketing, Consumer Behavior |
| Semester 3 | Fashion and Luxury Brand Management, Luxury Brand Marketing, Luxury Brand Strategy, Luxury Retail Management, Luxury Brand Communication, Luxury Brand Merchandising, Luxury Brand Management in Digital Age, Luxury Brand Management in Emerging Markets, Luxury Brand Management in Global Markets |
| Semester 4 | Industry Internship, Comprehensive Viva Voce, Project Report |
| Semester | Important Topics |
|---|---|
| 1st Semester | Introduction to Fashion and Luxury Brand Management, Brand Management, Consumer Behaviour, Retail Management, Visual Merchandising, Fashion Design and Product Development |
| 2nd Semester | Fashion Marketing, Luxury Brand Management, Fashion Forecasting, Fashion Communication, Supply Chain Management, Fashion Entrepreneurship |
| 3rd Semester | Fashion Retail Management, Fashion and Luxury Branding, International Fashion Marketing, Digital Marketing, Retail Analytics, Fashion and Luxury Law |
| 4th Semester | Fashion and Luxury Brand Management, Fashion and Luxury Brand Strategy, Luxury Retail Management, Luxury Brand Communication, Luxury Brand Experiences, Luxury Brand Management in India |
