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| Course | Duration | Level | Tuition Fees | Mode of Study | Institute Type |
|---|---|---|---|---|---|
| MBA in Advertising | 2 Years | Post Graduate | INR 4.5 Lakhs | Full Time | Private |
| Semester | MBA in Advertising Syllabus |
|---|---|
| Semester 1 | Advertising Principles & Practices, Consumer Behavior, Media Planning & Buying, Digital Advertising, Creative Strategy & Execution, Brand Management, Advertising Research & Evaluation |
| Semester 2 | Advertising Law & Ethics, Integrated Marketing Communications, International Advertising, Social Media & Mobile Advertising, Advertising Campaigns, Advertising & Public Relations |
| Semester 3 | Advertising Agency Management, Advertising Sales & Promotion, Advanced Advertising Strategies, Advertising & Public Relations, Advertising & Media Planning, Advertising & Media Buying |
| Semester 4 | Advertising & Media Research, Advertising & Media Analysis, Creative Writing & Copywriting, Advertising & Media Production, Advertising & Media Evaluation, Advertising & Media Planning & Buying |
Topics | Description ------------------------------------------------ Marketing Strategies | Understanding the principles of marketing and how to apply them to create effective strategies. Advertising & Promotion | Learning the fundamentals of advertising and promotion, including media planning, creative strategies, and budgeting. Consumer Behavior | Examining how consumers make decisions and how to influence their behavior. Brand Management | Understanding how to create, manage, and measure brand equity. Digital Marketing | Exploring the use of digital channels to reach and engage customers. Data Analysis | Learning how to analyze data to inform marketing decisions. Creative Thinking | Developing creative problem-solving skills to create innovative solutions. Strategic Planning | Learning how to develop and implement effective strategies. Leadership & Teamwork | Developing the skills to lead and collaborate with teams.
